Content Marketing Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s ...
A content marketing strategy is a plan for creating and sharing content that appeals to your target audience. And helps you achieve your business goals. You might assume that creating a content marketing strategy is complex. But that doesn’t have to be the case. It just needs the right ele...
How to Build a Content Marketing Strategy Understanding Your Target Audience One maxim of content marketing to keep in mind is: You are not your target audience. Creating content because you “think it’s good” is not enough. In fact, it’s not even advisable. Instead, be 100% user-focu...
A quick note about keywords:we'll discuss these regularly in this guide, and keywords are a major element in content marketing strategy. In short, "keyword" is shorthand for the search terms that people type into the search engine. When your page is suggested in the results, we say that ...
This research focuses on the application of Content Marketing as a strategy to improve the market share of 'Grupo Constructor Valexa S.A. de C.V.' in Pachuca de Soto, Hidalgo. The objective is to evaluate the effect of implementing a content marketing strategy, aiming to increase the ...
Content marketing strategy definition We think the definition from Joe Pulizzi, author of “Get Content, Get Customers” is hard to beat. He defines content marketing as: “How a brand creates, delivers and governs original or curated content to attract and retain customers, positioning the brand...
While the previous questions tackle some of the biggest strategy and planning issues in content marketing, they are just the tip of the iceberg when it comes to everything content marketers need to know to be successful at their craft. If there are other questions you would like to ask, fee...
Did you know -nearly half of companies don't have a clearly defined digital marketing strategy? These companies are missing opportunities for better integration and risk losing customers due to out-of-date processes. With Smart Insights, you can access ready-made tools and templates...
As your marketing strategy evolves, it's important to implement tools and strategies that will make content production more efficient and, ultimately, more lucrative. You don't need to have every tool and strategy in place on day one, but it's important to refine your operation as you grow...
Content marketing and, ideally your content schedule, should be aligned with other facets of your marketing strategy and messaging. You may want to do some specific paid promotions for some of your content viaPPC or Facebook ads, in which case you will need to work in tandem with your digi...