The theory of planned behaviour model of Ajzen (Organisational Behavior and Human Decision Processes, 50(2), 179鈥 211, 1991) has been used to examine the Indian consumer buying behaviour for green products. The chapter has also put forward managerial implications and scope for further studies....
The research outcomes indicate that the buying behaviour of consumers is impacted by beauty vloggers, provided that the consumers perceive these vloggers as credible sources of information and have faith in their opinions. The findings of the study are in line with the previous studies (Kim & ...
Consumer buying behaviour in India 1 Formatted: Justified RENTAL AGREEMENT Formatted: Justified THIS AGREEMENT made this 14 th Day of September 2014‚ by and between Mr. Hemant Zaveri having permanent address at A/3‚ Siddhachakra Flats‚ Opposite Sudama Resort‚ Pritamnagar‚ Ellise Bridge...
CONSUMER BUYING BEHAVIOUR TOWARDS MOBILE PHONE HANDSETS – A STUDY IN ODISHAThe present study aims to examine the comparative buying behavior of rural and urban counterparts towards the purchase of mobile phone. To achieve these objectives an attempt is made to compare and analyze the factors (...
The Effect of Celebrity Endorsement on Consumer Buying Behaviour: A Comparative Study between Female & Male consumers In India, the practice of celebrity endorsement is experiencing a tremendous surge, similar to that observed in other industrialised and developing nations... S Sharma,P Kumar - 《Ad...
Comparative analysis of consumer buying behaviour and preference towards organized and unorganized retail formats 来自 掌桥科研 喜欢 0 阅读量: 45 作者: Shah, Praneti 摘要: India presents vast opportunities and openings to the world at age, to use as a hub. The Indian retail sector is in a...
Determinants of Consumer Buying Behaviour: A Theoretical Framework of Rural India Facts state that India's 70 per cent of the population resides in rural area and 56 per cent of the overall consumption comes from there. Rural Indians are no more inferior to the country's urban clan. Increase...
The stimulus response model of consumer behaviour is useful to understand the buying behaviour of individual consumers in the context of individuals buying consumer products. An extended stimulus-response model of behavioural processes in consumer decision making is proposed that serves to integrate the ...
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With both husband and wife working leads to increased buying power and the desire for high quality goods, comforts and luxury especially in the metros. This trend is now going to rural areas as well, as opportunities are increasing and companies are targeting r ural India which is where ...