The trust of this paper was to show the relevance of the development of the theories of personality to an understanding of consumer behaviour. The development and limitations of the psychodynamic theory, trait theory, behavioural theory, humanistic theory and the socio-cognitive theory were analyzed....
This paper describes the development of a short scale to measure customer customisation sensitivity or CCS as an initial research effort. Ideas for future investigations are also suggested. 展开 关键词: consumer behaviour scale development sensitivity of consumers to customise empirical study ...
van Raaij: Consumer behaviour. A European perspective This is a great value multipack containing Kotler: Principles of Marketing Euro Edition (0273646621) and Bammossy: Consumer Behaviour (027365182x). None 被引量: 0发表: 1999年 A Literature Review on Health Information Seeking Behaviour on The ...
2025 Journal of Consumer Behaviour doi: 10.1002/cb.2472 While much research has examined cognitive evaluations of sustainable brands in offline contexts, there is limited exploration of consumers' emotional responses to such brands online. This study introduces a model of brand love for innovative, su...
The paper discusses phenomenography with a view to showing how such research may provide different insights into information needs, seeking and use than co... L Limberg - 《New Review of Information Behaviour Research》 被引量: 88发表: 2000年 Virtual store layout effects on consumer behaviour: ...
This paper examines the development of the theatrical metaphor in the services management and consumer behaviour literature, and explores the insights this... M Morgan,P Watson,N Hemmington - 《Journal of Foodservice》 被引量: 35发表: 2010年 Measuring Food Store Image Using Kelly's Repertory Gr...
few weeks later, the CPQ participants were invited to answer to a second questionnaire, called “Recall-Foresight Questionnaire (RFQ)”. Both questionnaires are available as supplemental material (SI). The aim of the RFQ was to gather information on usage behaviour over the past 4 weeks. For ...
Drivers of energy saving behaviour: the relative influence of intentional, normative, situational and habitual processes Energy Policy, 132 (2019), pp. 811-819 View PDFView articleView in ScopusGoogle Scholar 31 B. Mallaband, M. Lipson From health to harmony: uncovering the range of heating nee...
This paper describes a behaviour analysis designed to measure the creative potential of computer game activities. The research approach applies a behavioural and verbal protocol to analyze the factors that influence the creative processes used by people as they play computer games from the puzzle genre...
depends on several site-specific parameters such as the definition of the trip rate in a reuse system and on the festival participant's behaviour. In... DS Irmeline,L Kari-Anne - 《Circular Economy & Sustainability》 被引量: 0发表: 2022年 Alternative vacuum interrupter envelopes using glass...