Consumer Behaviour Analysis for Purchasing a Passenger Car in Indian ContextThe automobile industry has faced a metamorphosis over the last three decades. There has been a shift from the scenario of a manufacturer's market to a consumer's market. The voice of the customer is put at priority ...
3.4. Composite Consumption Behaviour Change Index (CCBCI) We wanted to measure changes in the construct “consumption behaviour” of the households measured using a combination of various indicators and sub-indicators, during the lockdown. Therefore, we developed a composite index (using variables lis...
Using structural equation modelling via SmartPLS software, the statistical analysis was done on 357 North Indian respondents. The study explores the influence of beauty vloggers on consumers’ purchasing behaviour in the Indian context. The results demonstrate that beauty vloggers’ credibility traits ...
Understanding the rural consumer's behaviour in the context of his ecosystem. Rural markets have always been a challenge for market researchers. Conventional tools applicable in urban areas are not directly adaptable in the rural set... Mohanta,Saroj,Kumar,... - 《International Journal of Market ...
The effect of measures to build and maintain trust in B2C Online Shopping is subject to customer-centric behaviour factors, which cannot be controlled by the business firm. The present study conducted in the Indian context explores the role of consumer self-efficacy and website social presence in...
Its importance as a communication mechanism has widely explored and established in influencing purchase decision in the consumer behaviour domain (e.g., Gilly et al. 1998; Herr et al. 1991; Wilson 1991). WOM was recognized as an important determinant of consumer's buying behaviour early in ...
(2017), "Environmentally concerned consumer behaviour: evidence from consumers in Rajasthan", Journal of Modelling in Management, Vol. 12 No. 4, pp. 712-738.Kautish, P. and Dash, G. (2017), "Environmentally Concerned Consumer Behavior: Evidence from Consumers in Rajasthan", Journal of ...
Second, the current study makes a valuable input to the existing literature on purchase related decision making in context to organic food by exploring both behavioural intentions (in the form of purchase and ethical consumption intentions) and choice behaviour of the organic food consumption community...
Conceptualizing consumer "trust" in online buying behaviour: an empirical inquiry and model development in Indian context physical store format to a non-store one, the retail industry has begun to understand the indispensability of the internet as a medium of transaction. ... S Sahney,K Ghosh,...
Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture While the importance of mood and emotion has been recognized in Information Systems research, they have been studied only tangentially. To explore the infl... H Zhang,L Yong,X Shi,... - 《Electronic...