The Cola War: Coca Cola versus PepsiAudrey L
1982:pepsigointoChina Today:westillmovingonandtrytobecomebetter Passion:youngandchange Leadership:wejustfocusontheresults slogan:askofmore (渴望无限) Color:blue Logo:gainmostinlife (从生活中得到最多) coreproduct Ingredients(配料) 1.Carbonatedwater ...
Coca‐Cola's marketing challenges in Brazil: The tubaínas war This case presents the challenges the Coca-Cola Company faces in Brazil. Not only is Coke up against its nemesis, Pepsi, but it must also compete with hund... D Gertner,R Gertner,D Guthery - 《Thunderbird International Busines...
and PepsiCo, a comparison of Coca-Cola Enterprises and Pepsi Bottling Group is inevitable. Just like their corporate franchisors, operating profit growth for both businesses is expected to be very similar. While Pepsi Bottling Group manages to post a better return on invested capital, we believe ...
versus PepsiCo on two levels: first, according to which stock is likely to be a better investment; and second, according to which company is likely to have better operating performance. While we believe PepsiCo is the better investment, it is a clear draw as to which will have better ...