The case considers what has to be done for Coke and Pepsi to ensure sustainable growth and profitability. A rewritten version of an earlier case.YoffieDavidB.KimReneeHarvard Business School CasesYoffie, D. B., R. Kim. 2011. Cola Wars Continue: Coke and Pepsi in 2010. Harvard Business ...
711-462 Cola Wars Continue: Coke and Pepsi in 2010 alternatives to CSDs, including beer, milk, coffee, bottled water, juices, tea, powdered drinks, wine, sports drinks, distilled spirits, and tap water. Yet Americans drank more soda than any other beverage. Within the CSD category, the ...
with Coke taking the lead in the early stage, followed by Pepsi doubled its market share between 1950 and 1970 by offering its concentrate at a lower price than its competitor. The CSD industry has been profitable historically due to numerous reasons. Firstly, in the world’s largest market ...
The 'Cola Wars Continue: Coke and Pepsi in 2010' case examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average ...
Case Analysis – Cola Wars Continue: Coke and Pepsi in 2010 Coke and Pepsi are two leading companies in the soft drink industry. They contend with each other during decades. The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between...
interchangeable only for products of similar type and packages of similar size. Bottling and canning Cola Wars Continue: Coke and Pepsi in 2010 711-462 3 lines cost from $4 million to $10 million each, depending on volume and package type. But the cost of a large plant with multiple...
The case study “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century” focuses on describing Coke and Pepsi within the CSD industry by providing...
Cola Wars Continue: Coke and Pepsi in 2010 The competition within the $74 billion carbonated soft drink (CSD) industry has been remarkable ever since Coca-Colawas formulated in 1886‚ and further intensified whenPepsiwas introduced in 1893. Ever since then‚ the CSD industry has been dominate...
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