Brands are under pressure toincrease brand recognition and raise awareness. In this blog, we look at 2 of the world’s biggest brands for inspiration. Here’s the difference between Coca-Cola and Pepsi’s marketing strategies. Coke vs Pepsi | Battling CPG brands Since their conception, PepsiCo...
Coke vs Pepsi in India THE BEVERAGE BATTLEFIELD In 2003‚ Jagdeep Kapoor‚ chairman of Samsika Marketing Consultants in Mumbai (formerly Bombay)‚ commented that "Coke lost a number ofyears over errors. But at last it seems to be getting its positioning right." Similarly‚ Ronald Mc...
Coke vs. Pepsi purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing thoughtful process to the company chosen.2. Two Companies In The Same Sector 2.1 About The Company: Coca Cola Coca-Cola is produced by The Coca-Cola ...
Bush are similar, comparing them to the soft drinks Coke and Pepsi. Some say they're tweedledum and tweedledee (or Tweedledum and Tweedledumber, as it was put by a particularly acid writer on I forget...
NEW YORK (AP) --The National Basketball Association is trading Coke for Pepsi. The league said Monday that it's struck a new marketing partnership with Pepsico, ending a 28-year partnership with Coca-Cola. Pepsico CEO Indra Nooyi said during a press conference in New York that the company...
Case Analysis – Cola Wars Continue: Coke and Pepsi in 2010 Coke and Pepsi are two leading companies in the soft drink industry. They contend with each other during decades. The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between...
1221 Words 5 Pages Open Document The competition within the $74 billion carbonated soft drink (CSD) industry has been remarkable ever since Coca-Cola was formulated in 1886, and further intensified when Pepsi was introduced in 1893. Ever since then, the CSD industry has been dominated by these...
This article reports that Pepsi-Cola International and Coca-Cola will wage war on international turf in summer 1992 as Pepsi breaks advertisements starring singer Michael Jackson and Coca-Cola escalates global marketing. Pepsi-Cola International signed Jackson to an 18-month sponsorship deal, billed ...
Perhaps the best verdict on the New Coke affair came from Pepsi-Cola USA’s CEO Roger Enrico, who thought Coca-Cola had learned a valuable lesson: “I think, by the end of their nightmare, they figured out who they really are. Caretakers. They can’t change the taste of their flagship...
Coca-Cola Classic quickly outsold New Coke and within a few months had returned to its position as the top-selling sugar cola, ahead of Pepsi. The company rebranded the new formula “Coke II” in 1990 before it was eventually abandoned in 2002. In spite of the blowback, Coca-Cola emerge...