可口可乐的营销case,挺有意思的, 视频播放量 920、弹幕量 0、点赞数 4、投硬币枚数 0、收藏人数 15、转发人数 19, 视频作者 GOMA_AC, 作者简介 ,相关视频:当恐怖片导演接了一支肥皂广告…,Bank-of-Queensland-Its-Possible,唐嫣内衣广告,白色魔爪效应2,《Windows11停
为了在竞争激烈的市场中保持领先地位,Coca-Cola不断寻求创新的营销策略。2013年,Coca-Cola推出了一项名为“Share a Coke”(分享一瓶可口可乐)的活动,旨在利用社交媒体平台吸引年轻人关注品牌,提高品牌知名度。 “Share a Coke”活动的创意非常简单:消费者可以在可口可乐官网上选择自己喜欢的可乐瓶子,然后用各种语言写...
The “Share a Coke” campaign would not have been possible without collaboration on a global scale. Of course, there was internal collaboration amongst Coca-Cola’s product, design, legal, operations, and marketing teams. But the soda company also coordinated with external partners and agencies, ...
Coca-Cola Share A Coke 2015 Campaign After 2 years of successful Share A Coke campaigns in China, how could we refresh the campaign for a third year? With classic, instantly recognizable movie and television quotes on every Coke, we ga ...
Well, Coca Cola kicked off a brilliant ‘share a coke’ campaign, offering the chance to its fans to swap the coke brand name with their own. While at the same time they could share the experience with others. This campaign is a testament that digital marketing should be integrated in the...
After experiencing wild success with its mass-personalization label project for the Share a Coke campaign now in 53 countries, The Coca-Cola Company has pu... Anne,Marie,Mohan - 《Packaging World》 被引量: 0发表: 2014年 Coke's Board to Get Bonus or Nothing The Coca-Cola Company announced...
Coca-Cola has put personalised packs at the heart of its global summer Share a Coke campaign. In the UK, the global drinks giant is printing 150 of the most popular names, ranging from Aaron to Zoe. They will appear across individual 500ml and 375ml PET bottles, with larger sharing ...
爱给网提供海量的创意片库资源素材免费下载, 本次作品为mp4 格式的可口可乐-分享可乐(Coca-Cola- Share a Coke), 本站编号40156654, 该创意片库素材大小为40m, 时长为01分 59秒, 分辨率为1280*720, 该素材已被下载:1次, 作者为Amos Carlen (SOCAN) 100%, 更多精彩创意片库素材,尽在爱给网。
After the triumph of the clever drinkable billboard for Coke Zero, Coca-Cola’s recent outdoor campaign lets you tweet to have your name splashed on a big screen, in Times Square. Here’s to taking out-of-home advertising to a whole new level!
coca cola Coca-Cola Plans ‘Share A Coke’ Bottles With Song Lyrics Instead Of Names By Laura Northrup 3.31.16 The “Share a Coke” campaign was a huge success for Coca-Cola, boosting sales as people scooped up bottles with their own or family members’ names. Other than bringing names...