可口可乐的营销case,挺有意思的, 视频播放量 920、弹幕量 0、点赞数 4、投硬币枚数 0、收藏人数 15、转发人数 19, 视频作者 GOMA_AC, 作者简介 ,相关视频:当恐怖片导演接了一支肥皂广告…,Bank-of-Queensland-Its-Possible,唐嫣内衣广告,白色魔爪效应2,《Windows11停
为了在竞争激烈的市场中保持领先地位,Coca-Cola不断寻求创新的营销策略。2013年,Coca-Cola推出了一项名为“Share a Coke”(分享一瓶可口可乐)的活动,旨在利用社交媒体平台吸引年轻人关注品牌,提高品牌知名度。 “Share a Coke”活动的创意非常简单:消费者可以在可口可乐官网上选择自己喜欢的可乐瓶子,然后用各种语言写...
Factors that make a marketing cam-paign go viral : Case study: Campaign "Share a Coke" by Coca Cola in Vietnam This paper aims at finding out underlying factors that make a marketing campaign go viral by analysing a case study with the aids of theoretical framework and quantitative research...
Coca-Cola has put personalised packs at the heart of its global summer Share a Coke campaign. In the UK, the global drinks giant is printing 150 of the most popular names, ranging from Aaron to Zoe. They will appear across individual 500ml and 375ml PET bottles, with larger sharing ...
Coca-Cola Share A Coke 2015 Campaign After 2 years of successful Share A Coke campaigns in China, how could we refresh the campaign for a third year? With classic, instantly recognizable movie and television quotes on every Coke, we ga ...
Coca-Cola is no stranger to massive, challenging marketing campaigns. But the “Share a Coke” campaign had such unique needs that the Coke team created entirely new workflows and production processes. One of the biggest hurdles was changing the product packaging. Each Coke can had a personalized...
A post shared by Coca-Cola (@cocacola) Leveraging User-Generated Content After the triumph of the clever drinkable billboard for Coke Zero, Coca-Cola’s recent outdoor campaign lets you tweet to have your name splashed on a big screen, in Times Square. Here’s to taking out-of-home adv...
Coca-Cola, a carbonated soft drink, increased its market share and reach in India by launching the Share A Coke campaign with physical and digital coke bottle labels.
爱给网提供海量的创意片库资源素材免费下载, 本次作品为mp4 格式的可口可乐-分享可乐(Coca-Cola- Share a Coke), 本站编号40156654, 该创意片库素材大小为40m, 时长为01分 59秒, 分辨率为1280*720, 该素材已被下载:1次, 作者为Amos Carlen (SOCAN) 100%, 更多精彩创意片库素材,尽在爱给网。
Following are the social factors impacting Coca Cola PESTLE Analysis: Coca Cola has always come with some social campaigns to connect to its consumers. In 2014 it had launched a campaign #shareacoke which was mega successful. People were encouraged to find bottles with the name they feel connec...