Such a great book about influence。 I really love reading books that have countless stories and examples to cement the point they are trying to make in each chapter and for the book overall。 And not only that, but Dr。 Cialdini really analyzes the science from an objective view and tells...
The book draws from the success of Robert Cialdinis bestseller, Influence, and uses Cialdinis six universal principles of social influence as a foundation. MEET THE AUTHOR Paula Braun is a recovering bureaucrat. On a whim, she took a one-year assignment in Iraq and followed it with another ...
Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant ...