Their campaign includes collaborating with small influencers who shared popular images of Sperry products on social media. The ambassadorsreceive a budgetthat they can use to engage their communities and audiences. Sperry also launched OpenSponsorship,a platform that connects athletes with brands. This ...
Interestingly, influencers alone are no longer changing the game; brands that are slaying need to find that perfect balance of aspirational and influential. In the blog, we’ll take a look beyond the catwalk to understand how fashion brands are using influencers to ...
Calls are growing from the UN and beyond for fashion to promote sustainability as an aspirational lifestyle. Lingerie brand Wolford is bringing in influencer Doina Ciobanu to drive progress, but the strategy comes with risks.
“Brands are going to be looking at esports as a general commercial space but it’s not going to be as authentic as if they work with the creators and influencers themselves. The opportunity exists at the intersection of those two: Brands realising that they would need to work w...
“Chinese bloggers are very open to say that they are paid or sponsored, because consumers over there are more accepting. In comparison, influencers in North America are selling in a subtler way; otherwise, they may risk losing followers,” said Jennifer Li, CEO of influencer marketing company...
Small brands and influencers are worried that Instagram is choking off their traffic — just like Facebook did with publishersTanya Dua
Influencer Influencer marketing that packs a PUNCH Authentic brand storytelling at scale It’s no secret: when people tell stories, they captivate and create connections. That’s why we help brands harness the power of people to root brand stories into conversation and culture. ...
Affordable, easy to use PR tools for baby, gift and interior PR. Gain coverage in Australia's leading publications! Visit the website to find out more.
"China is a very mature market forWang Hong, and brands have to make good use of it," she told an audience at the All That Matters conference in Singapore. (For more, including how brands can create effective KOL strategies, read Warc's exclusive report:Building an influencer strategy in...
Influencer marketing has become integral to a brand’s marketing strategy. Read our eBook to learn more about: Why influencer marketing is important How brands can use influencer marketing to increase revenue Solutions and services that leverage advanced technology to help maximize efficiency ...