In 2022, the influencer marketing industry was valued at US$16.4 billion, and that number is expected to grow to US$21.1 billion by the end of 2023. For brands who have not yet taken advantage of marketing through influencers across social media platforms like TikTok, Instagram, and You...
“There’s been a 50- to 60-year history of using sportspeople and musicians as influencers, but there’s only been a two-year history of using esports athletes and a lot of brands aren’t speaking to them yet. I think esports athletes are the influencers and commercial mach...
Sometimes, the mere existence of a virtual KOL is enough to spark interest in a brand, if they have a well-thought-out persona. One of China’s earliest ‘home-grown’ influencers was Poka, created by digital magazine Voicer. An ‘intern’ at the magazine, Poka was introduced via an ‘...
The convergence of fashion and entertainment, the power of the destination show and the rise and rise of APAC influencers: the industry’s standout moments of 2023 reveal just what drove the most conversation this year — and where fashion will go in the next. “Brands’ narratives go more...
There is also an opportunity to work creatively with influencers to ensure everyone abides by government guidance around Covid-19. Many influencers have already created content from their own homes to support the World Health Organization’s ‘Safe Hands Challenge’ to promote correct hand washing....
In this study, we investigate the factors affecting consumers’ purchase intention toward influencers’ personal owned brands. By using the theoretical lens of the Theory of Planned Behaviour (TPB) we explore consumers’ purchase intentions towards influ
Also, it can be a great opportunity for new influencers. Eloquii gives smaller fashion influencers a chance to grow their audiences by promoting their Instagram handles on the official Eloquii website. If you make good posts, you might get featured on the page and earn more followers. ...
by Influencer Marketing Hub Last Updated: December 17th, 2024 16 min read Influencer Marketing Advertising Disclosure Influencer marketing platforms are software solutions that help brands discover, collaborate with, and manage social media influencers for their marketing campaigns. These platforms ...
There are different types of virtual influencers, ranging from non-human characters to highly realistic human-like personas. They’re often developed and managed by creative agencies specializing in AI, robotics or marketing. However, some brands have even created their own virtual influencers, like...
Social mediaenabled ordinary people to become influencers. Their financial success depends on their ability to create a brand that attracts an audience that certain advertisers want to reach. Personal brands are built through social media posts, sharing images and videos, and conducting meet-and-gre...