74% of consumersrely on social media to inform their purchasing decisions, especially when that social media content comes from people they know and trust. While consumers may not know an influencer personally, they often trust that influencer’s recommendations — especially if the creator is ...
If you’re a micro-influencer with an engaged audience, this article will teach you everything you need to know about working with brands. Let’s start with some of the top brands thatcollaborate with micro-influencers. Table of Contents: Top 20 brands that partner with small influencers Wh...
TheJohnnie Walkerbrand is all about having experiences and enjoying life. Their Instagram strategy reflects this as they partner with influencers who have a sense of adventure. Their influencers have traveled to Milan for Formula 1, Scotland to take photos of Johnnie Walker's heritage and Shangha...
Engagements: It’s important for brands to partner with influencers who have a close relationship with their audience, and that includes metrics like likes, comments, shares, etc. As mentioned above, pet influencers tend to have a higherengagement rate(which is the percentage of average engagemen...
“We really feel that the brands who have made the most significant strides in this area are the ones who have recognised that influencers are not a commodity; they can be a true creative and development partner. The best global example would be Rihanna and her joint venture wi...
with the fee for partnering with Luo Tianyi known to eclipse even that of China’s most famous flesh and blood influencers like Li Jiaqi. This doesn’t necessarily make the world of virtual influencers any more accessible to smaller brands than that of human influencers. And while brands can...
Engage with Influencers and Communities: Partner with influencers who are respected and have a strong following in the target market. Collaborate with community groups or local events to increase brand visibility and authenticity. Monitor and Adapt: Keep a close eye on how your campaign is being ...
Partner with influencers driving trends Sharing your brand’s platform with someone else always carries a certain amount of risk. But influencers and creators are masters of lo-fi content. Engaging and partnering with the originators of so many different social trends can have long-term benefits ...
Partner With Influencers To expand your brand’s reach on social media you’ll want to partner with influencers. Influencers can range from experts in your industry, credible individuals in your community or even your customers. The goal is to expand the reach of your company’s message and...
“[Athletes] are definitely favoring these more campaign based partnerships that are definitely more common and with creators,” added Berman. There’s several tidal forces behind this change. Marketing budgets have shrunk in recent years, even as the slice of budget assigned to influe...