Famous faces — actors, athletes, singers, comedians — can help launch amarketing campaignto new heights. It’s one of the reasons brands are willing to pay the big bucks for celebrity endorsements. With the right well-known influencer touting a new product, service, or experience, the retu...
In addition, the brand’s endorsement by celebrities has also contributed to its popularity. Over the years, celebrities like Gwyneth Paltrow, Selena Gomez, Michael B. Jordan, and JLo have endorsed Coach. Between the quality of its products, the variety of classic designs, and its popularity am...
When Louis Vuitton unleashed its polka-dot-crazy collection in collaboration with Japanese artist Yayoi Kusama in January 2023, endorsed by celebrities from Bella Hadid to Jung Hoyeon, it took the fashion world by storm. The collection was everywhere and quickly dominated billboards, digital ads, ...
Established in 1947 by Erling Persson, H&M is the largest retailer that provides fast-fashion clothing and accessories for men, women, children as well as teenagers. H&M has collaborated with famous designers and celebrities to promote its apparel. H&M also takes design collections from renowned des...
Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brandsBrand-consumer congruencyBrand-celebrity congruencyBrand uniquenessBrand reputationPurpose Brand managers frequently use well-known celebrities to position their brands and capture consumers' attention to improve the ...
In terms of message, communication of tangible benefits takes priority over articulating brand values. Vivo, for example, uses creative with very tangible benefits for lower-tier markets, often endorsed by celebrities, and leaves the pure play of brand activities like events, installations ...
Let us know in the comments about your favorite celebrity-endorsed brand! ↓ 30 – Fendi Celebrities undoubtedly have an expensive but stylish taste which is why almost every celebrity loves wearing Fendi. Kiernan Shipka Wearing Fendi Couture ...
Scent From Above:Endorsed by Dolly Parton, this perfume is every bit as sweet and floral as you’d expect. Eilish Eau de Parfum:Sweet but warm and spicy, this fragrance from Billie Eilish is great for fans ofvanilla perfumeswho don’t want anything sickly sweet. ...
From a brand perspective, no luxury product does not want to be associated with celebrities. The brand needs to be endorsed and endorsed - through endorsement, through the association with stars, the atmosphere, cultural mode and the association of good life can be conveyed to the public, so ...
Based on that notion, people who consider themselves as influencers fans, are more likely to have higher purchase intention toward the brands endorsed by those influencers as they tend to self-identify themselves based on similarities with the specific group of people (Beck 2019; Srivastava 2015)...