Using localized (standardized) celebrity endorsements enhance the perceived brand luxury for people with high (low) patriotism.doi:10.1016/j.jretconser.2019.102010Shubin YuYangjuan HuJournal of Retailing and Consumer Services
Famous faces — actors, athletes, singers, comedians — can help launch amarketing campaignto new heights. It’s one of the reasons brands are willing to pay the big bucks for celebrity endorsements. With the right well-known influencer touting a new product, service, or experience, the retu...
Talent & Brands is an Entertainment Agency that helps brands find celebrity talent and also represents celebrity talent for commercial brand opportunities.
Perhaps it's the rise of gorp-core and athleisure or the Swiss quality paired with celebrity endorsements — but the brand must be doing something right. Marryingrunning with fashion, On has dropped much-hyped collabs likeLoewe X On. After Dwayne "The Rock" Johnson, officially Under Armour re...
Sports sneaker brand’s celebrity endorsements tend to feature ambassadors with more multifaceted personalities mixing entrepreneurship, activism and maternity for example such as Serena Williams, who has already teamed up with Off-white and Nike forthe Queen collection. ...
the world's preliminary smartphone with a fingerprint scanner that utilized the "ClearID" technology. Celebrity endorsements, sponsorships have propelled the brand vale of Vivo. Vivo recently launched V9 mobile series that is similar to Apple’s iPhone X. Vivo is the first Android company to laun...
The effectiveness of celebrity endorsements: A meta-analysis Journal of the Academy of Marketing Science, 45 (1) (2017), pp. 55-75, 10.1007/s11747-016-0503-8 View in ScopusGoogle Scholar Krishnan and Hartline, 2001 B.C. Krishnan, M.D. Hartline Brand equity: is it more important in ...
The article goes on to profile the aforementionedQeelin, one of China's "great gold hopes" for reaching both the domestic and foreign markets. With celebrity endorsements from stars like Maggie Cheung and Kate Winslet, the six-year-old Qeelin has quickly built a following and has the potential...
Instagram is also powerful platform for celebrity endorsements, considering singers such as Selena Gomez, Taylor Swift and Beyoncé, and television personalities and socialites Kim Kardashian and Kylie Jenner are some of the most followed Instagram accounts worldwide. Aware of this opportunity, brands...
Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging 2017, Journal of Advertising The effectiveness of celebrity endorsements: a meta-analysis 2017, Journal of the Academy of Marketing Science Celebrity endorsements: A literature review and research agenda 2016...