Advertising: the importance of using celebrities to endorse products (分数:10.00)___ 正确答案:(Suggested answers: a.Consumers' choices can be influenced by many factors; consumers' desires are constantly shifting, depending on their needs and on styles that have caught the popular imagination. ...
In addition, children feel validated in their choice of a product when a celebrity endorses that product. A study of children in Hong Kong, however, found that the presence of celebrities in advertisements could negatively affect the children's perceptions of a product if the children did not ...
In addition, children feel validated in their choice of a product when a celebrity endorses that product. A study of children in Hong Kong, however, found that the presence of celebrities in advertisements could negatively affect the children's perceptions of a product if the children did not ...
They usethin models and celebrities to endorse(宣传) products or to star inthe up-and-coming shows or movies. With fierce competiion,celebrities are forced to eat less and do extreme exercise routines toget the roles or offers that come their way.In modern society, media, as well as the...
T hey u s e thin models an d celebrities to endorse(做广告宣传)products or to star in a n up-and-coming shows or movies . With fierc e competition , celebrities ar e forc e d to eat les s an d do ertrem e erercis e routines to get th e roles or offers that com e their...
manufactories use the celebrities’voiceto catch consumers’eyes.However, those deceptiveadvertisements indeed undermine theconsumers’ interests, such as the Sanlu milk powder incident.Thus the topic of whether the celebrities should be responsible for the products they endorse has arisen a heated...
B关键词:celebritiesinfluence体裁:议论文词数:318难度:★★★☆☆建议用时:7分钟正确率:/4As we know, many teen celebrities(名人) feel and think that5. From the passage we can findhaving a slimmer figure can do great good to them. But, does sizeLindsay Lohanreallymatter? Are teenage fans tr...
"Celebrities can be effective, but we foundthat many people were more convinced by an endorsement from a fictional fellow student. T his is because many people feel a need to keep up with the Jones when they buy."1. Some companies think the celebrities endorsemenA. is popular with the ...
“Celebrities can be effec-tive, but we found that many people were moreconvinced by an endorsement from a fictional fel-low student. This is because many people feel aneed to keep up with the Jones when they buy. 5. Some companies think the celebrities endorse-mentA. is popular with the...
Lak, Hadi Salari?i?ek, MesutProcedia - Social and Behavioral SciencesEren-Erdogmus I, Lak HS, Cicek M, Attractive or Credible Celebrities: Who Endorses Green Products Better?, Procedia--Social and Behavioral Sciences 235, 2016: 587-594....