Advertising: the importance of using celebrities to endorse products (分数:10.00)___ 正确答案:(Suggested answers: a.Consumers' choices can be influenced by many factors; consumers' desires are constantly shifting, depending on their needs and on styles that have caught the popular imagination. ...
In addition, children feel validated in their choice of a product when a celebrity endorses that product. A study of children in Hong Kong, however, found that the presence of celebrities in advertisements could negatively affect the children's perceptions of a product if the children did not ...
manufactories use the celebrities’voiceto catch consumers’eyes.However, those deceptiveadvertisements indeed undermine theconsumers’ interests, such as the Sanlu milk powder incident.Thus the topic of whether the celebrities should be responsible for the products they endorse has arisen a heated...
Shouldcelebritiesberesponsiblefortheproductstheyadvertise?Hello,everyone!Shouldcelebritiesberesponsiblefortheproductstheyadvertise?Well,myanswer..
Procedia - Social and Behavioral SciencesİremEren-ErdogmusHadiSalariLakMesutÇiçekEren-Erdogmus I, Lak HS, Cicek M, Attractive or Credible Celebrities: Who Endorses Green Products Better?, Procedia--Social and Behavioral Sciences 235, 2016: 587-594....
have some ways to pull these acts.They use thin models and celebrities to endorse(做广告宣传) products or to star in an up-and –coming shows or movies.With fierce competition,celebrities are forced to eat less and do extreme exercise routines to get the roles or offers that come their ...
T hey u s e thin models an d celebrities to endorse(做广告宣传)products or to star in a n up-and-coming shows or movies . With fierc e competition , celebrities ar e forc e d to eat les s an d do ertrem e erercis e routines to get th e roles or offers that com e their...
look for someone who fits that image. If your target audience is more focused on everyday appeal, an actress with a girl-next-door reputation is a better choice. Don't ask the star of your local home repair show to endorse makeup -- but that person might be a great endorser for your...
So, is it worth employing a celebrity to endorse your product for a 30-second commercial, or is money better spent elsewhere? The study can be summarized in one idea: the celebrity effect. This basic idea is that a celebrity selling a product increases the chances the viewer will ultimately...
the brand must step in for the celebrity or influencer and handle that litigation. Trade dress claims are more common about products. In a necklace or cosmetics with a particular design for the label, a third party might allege that the brand is infringing the third party’s trademarks or po...