Your brand voice is the personality your brand takes on in all of its communications. Your voice serves as a guide of what to say and how to say it. Your voice should be unique to your company and reflect company values. With these distinctions, you can ...
Brand guidelines A brief yet comprehensive dive into all things Kahoot!y October 2020 Jump right in Introduction What is Kahoot!? Our values Trademark and trade name Logo Colors Typography Illustrations and visuals Tone of voice 2 Introduction Let's make learning awesome together! ← Back to menu...
Step 7: Create guidelines to ensure brand consistency Consistency is your brand’s number one key to success – in all aspects of branding, but especially when it comes to your brand voice. Any content that you publish from here on out needs to be in line with your brand voice, so that...
Include your mission statement, visual rules for images and icons, brand voice strategy, specifications for packaging, and email marketing in your guidelines. Check out our post onbrand guidelinesto learn more To maintain brand association in the minds of consumers, use your brand assets consistently...
Find out how to form a well-researched brand strategy and achieve sustainable business success, grow your own category, or disrupt a market.
Promoting contributed content across your social channels when approved. Make sure that your promotion content is spoken in the voice of your customer as often as possible. Spotlighting user content creators through badges, rewards, and campaigns. It’s a broken record, but reward the behavior yo...
The Brand Bible:Having a unified brand guideline to be used as a foundation is a must. These guidelines lay out the law for logo usage, color schemes, fonts, and even your brand's tone of voice. Centralized DAM:A central asset management system is your war room. Here, all approved bra...
While we don’t care as much about the tone or style our employees write in, many larger companies will want to uphold some sense of brand voice consistency. My advice is to loosen your control here, but you can still create guidelines and guardrails so your employees know how to structure...
To build a brand with no money, use the information in this guide to brainstorm ideas and capture your vision on paper—everything from your target audience to your unique brand voice. Once you’ve established a set of guidelines for your brand identity, you’re ready to build a recognizab...
If it works with your brand voice, try experimenting with humor and see how your fans react. How to create a brand messaging framework for social Now that you’re all set on the basics, it’s time to create a strategy of your own. Use this section to create a brand messaging ...