While reading a definition is nice, looking at examples is the best way to understand how a brand’s tone of voice comes to life. Analyzing recognizable brands with different personalities will help you understand the nuances of brand voice and different tones. Below is a quick analysis of fiv...
First, let’s look at the tone of voice examples of famous brands. And next, I will show you how to develop your brand voice. 1. Starbucks Starbucks has a clear and concise brand guidelines available online, with a section dedicated to its tone of voice. The Starbucks voice is functional...
Spotify is “really protective of tone of voice.” Each member of the social media team goes through rigorous writing assessments, and the brand has specific Twitter accounts dedicated to customer service. Brand Voice vs. Tone of Voice: What’s the Difference? Brand Voicerepresents your brand’s...
Want to use brand tone of voice to help your business stand out? In this article, I’ll explain the benefits of a great tone of voice, show you some fantastic brand tone of voice examples, and talk you through how to build your own. Key Takeaways A dialed-in tone of voice builds...
We have all heard people say things like “watch your tone” to people who are speaking, but what exactly does “tone of voice” mean when applied to a brand? Your tone of voice describes how your brand communicates with the audience, which will have a part in influencing how people thin...
Who should be involved in creating brand guidelines? Copywriters, to contribute to tone-of-voice guidance Whoever creates the physical brand guide document, that forms only the final part of a long process. The first and most time-consuming step is making decisions about the brand direction. Th...
A well-defined voice and tone resonate with your target audience, creating a memorable brand experience. When you establish a default communication style, it’s good to write down the brand guidelines. This way, everybody in the company can consult them. ...
With well-outlined guidelines, branding mistakes from your own designers and external creators should be a thing of the past. But as always, I’ve got your back. With over 70 brand guidelines templates, real-world examples and design tips, it’s time to dive in and create your own brand...
To find your brand voice and tone, consider: Your target audience: What language and tone will resonate with them (e.g., serious or casual)? Your brand's personality and values: How can you reflect these in your communication? Tone of voice guidelines: Develop a set of guidelines to main...
Do you feel our tone of voice is appropriate? 7. Create a house style guide for brand voice This document, containing brand guidelines, will be your cross-departmental bible for making sure everyone is communicating consistently in the brand voice. ...