Let’s break down the brand voice and tone guidelines for six leading brands to help you hit the ground running. 1. Asana Asana’s brand voice is professional and inspirational. It perfectly aligns with their target audience: professionals looking to enhance productivity and streamline collaboration...
Brand Book/ Guidelines 品牌指南:是组织内部用的工具,文件中列出了与品牌相关的所有标准和完整的信息,可以包括愿景和价值观、设计和写作要求、战略和定位声明,甚至是联系对接人目录,教育、强化并授权所有参与建立和维护品牌的员工和第三方供应商独立成功地开发品牌,确保品牌一致的执行,并强调品牌身份,确保品牌保持专业,...
For example, at Sprout, we’ve developed voice and tone guidelines for our brand voice across various scenarios, such as the difference between more formal media statements and casual social responses. We break done uses cases for tone by the situation: We also provide guidelines by audience and...
Brand guidelines, also known as brand style guides, are essentially a how-to manual and rule book for communicating your brand. You could think of it as a brand guideline template centralizing your brand identity's overall appearance and feel. But before we go further, and for the sake of...
Make your brand voice rise above the noise to help customers relate to and remember you. Find out how here
With that goal in mind, we've decided to publicly release our internal brand guidelines, as well as our documentation around our brand tone & voice and editorial guidelines. One of the hardest parts of building a great marketing strategy is finding examples of how to do it well. As part ...
Your brand style guide is one part of your larger brand guidelines. It spells out exactly how your brand will surface on every platform or channel. It covers acceptable use of your logo, fonts, brand voice and tone, and the overall aesthetic of your brand. It’s a useful guide as you ...
Without a defined brand voice, you’re just one of many brands in your niche, doing the same thing and selling similar products. What’s the difference between brand voice and tone? Abrand voiceis your overall way of speaking to your audience. It’s a set of guidelines you follow in gen...
If your company only uses internal writers, consider creating a training course for new staff so they can learn how to write for your brand. If you work with external guest contributors, you'll want to make public-facing guidelines to ensureallyour writing capt...
Effective brand guidelines should cover the brand core (values, mission, vision), logo usage rules, specific color palettes, imagery guidelines, and a clear tone of voice. These components ensure consistency and help maintain a coherent brand identity across all communications and designs. To effecti...