Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others. It is ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits/reasons to buy; and it focusses at all points of contact with the ...
Brand positioning example One company in a crowded market—women’s shoes—differentiated itself by highlighting its mission of sustainability. Rothy’s is known for its flat shoes and accessories that are made for women who want comfort and style but not at the expense of the environment. The ...
Dove’s brand positioning Through its personal care products, Dove sets itself apart by focusing on the natural and real beauty of women. Their brand positioning strategy emphasises the way in which all women can embrace their authentic self through the use of their products. Dove utilises brand...
Brand positioning – a simple definition: Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words, brand positioning describes how a brand is different from its ...
Brand positioning sets your business apart from competitors by creating a unique impression in your customers’ minds. However, it’s not just about being different—it’s about being remembered, preferred, and chosen. Your goal is to carve out a distinct place in the market and lay the groun...
Great brand positioning will increase your customer base and allow you to charge more. Find out how, and why in our definitive guide.
Understanding how your brand stacks up against competitors is crucial for differentiation and positioning. You can’t simply rest on your laurels, expecting success without understanding where you stand. Here’s how to conduct a thorough competitor analysis: ...
Brand positioning is an act of designing the company’s offering and image to occupy a distinct place in the mind of the target market
How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a branding iron” Or, “creating a distinctive design to promote a product or service” Br...
Free eBook: How to build a world-class brand tracker Download now Related resources Brand Management Brand Purpose 13 min read Brand Management Brand Positioning 26 min read Brand Management Brand Extension Strategies 11 min read Brand Management ...