Brand attributes are similar to attributes you’d find in a person, such as the first impression they make and the personality traits they exhibit as well as the values they demonstrate. This similarity extends to personal branding, where individual brand attributes can significantly impact personal ...
3 examples of successful brand personalitiesSome of the world’s most valuable brands boast famous brand personalities. Here are three companies that used personality to advance their brand positioning.Nike Thinx FTD1. NikeNike became the classic athletic brand archetype by projecting an empowered, ...
As the leader of domestic sports brands, Li Ning has been positioned as a professional sports brand for Chinese people since the beginning of his entrepreneurship. However, in the subsequent development, this professional orientation conflicts with the leisure and young products, and brings adverse ef...
One great way to get inspiration for developing your own values is to look to other brands. The following examples of brand values will get you started. 1. Sprout Social We created a microsite dedicated tosharing our brand identity and beliefs. Here, you can find our mission, positioning and...
In an article for The Drum, Sonja Prokopec, a professor in the marketing department at ESSEC Business School Asia-Pacific, pointed out that mass-market businesses often base their brand positioning on competitor analysis, but those in the luxury segment need to take a different approach. “For ...
identifies the product or brand, describes several things about the product, and promotes the brand B. occurs when two or more existing brands are combined into a joint product or are marketed together in some fashion C. include experiences, organizations, persons, places, and ideas D...
When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of busines...
The following examples of brand values will get you started. 1. Sprout Social We created a microsite dedicated to sharing our brand identity and beliefs. Here, you can find our mission, positioning and core values, among other details. We take it a step further by also sharing the process ...
2.Greater Market Authority– deeper knowledge about the buying decision allows you to target the right media channels, produce more relevant content for each stage of the buyer’s journey, and improve your brand’s reputation as a trusted expert in the market. ...
Three to five years in the future, what is the next wave your product or company will ride—what will you 'Lead'? Once your product has a leadership position, how can you 'Expand' even further? When you consider your brand, network effects, economies of scale, and unique technology your...