One great way to get inspiration for developing your own values is to look to other brands. The following examples of brand values will get you started. 1. Sprout Social We created a microsite dedicated tosharing our brand identity and beliefs. Here, you can find our mission, positioning and...
Define the positioning of the brand ''Hermes International S.A." What does appreciate mean in investing? What is the opportunity cost of investing in capital? What is the economic definition of capital? What is the role of investment banks in trading?
As the leader of domestic sports brands, Li Ning has been positioned as a professional sports brand for Chinese people since the beginning of his entrepreneurship. However, in the subsequent development, this professional orientation conflicts with the leisure and young products, and brings adverse ef...
When determining where your brand fits on the brand personality spectrum, the goal is to discover the personality traits and characteristics that are aligned with your brand’s positioning, purpose, and values. How does a brand personality come to life? A brand’s place in the world, much lik...
3 examples of successful brand personalitiesSome of the world’s most valuable brands boast famous brand personalities. Here are three companies that used personality to advance their brand positioning.Nike Thinx FTD1. NikeNike became the classic athletic brand archetype by projecting an empowered, ...
When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of busines...
In an article for The Drum, Sonja Prokopec, a professor in the marketing department at ESSEC Business School Asia-Pacific, pointed out that mass-market businesses often base their brand positioning on competitor analysis, but those in the luxury segment need to take a different approach. “For ...
Yes, most smartphones have a signal strength indicator in the form of bars or dots. The more bars you see, the better the signal quality. Can I use global positioning system (GPS) beyond the range of mobile networks? Yes, you can, GPS works independently of mobile networks as it relies...
Wolf culture double-sided jacket combines fashion and practicality. The A-side exquisite positioning cutting technology shows the wolf element pattern in different processes, showing the young vitality and showing the other side of the brand culture; the B side is made of pure polyester fabric, whi...
Red Bull’s brand voice is a powerful expression of its dynamic and adventurous spirit. Known for its iconic slogan “gives you wings,” Red Bull infuses its communication with energy, innovation, and a sense of pushing boundaries. One of the key strategies in Red Bull’s branding is its ...