By focusing on functionality and design and integrating Swedish culture into its brand story, IKEA successfully connects with a wide demographic seeking style on a budget. This strategic positioning reinforces its value proposition and secures its competitive edge, making it a standout player in the...
Bestselling author of Positioning and Marketing Warfare, and viewed as “The Pioneer of Positioning,” “Most books on branding are really for the MARCOM crowd. They sound good but you find it’s all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does...
Whether you're just starting out on your entrepreneurial journey or have years of hard-won experience under your belt, the path to business success is always a steep learning curve. Entrepreneurs are a unique breed—creative, dedicated, and resilient—and it's this very passion and flexibility ...
The future of your company depends on it. BMW narrowed its focus to “driving” and became the world’s largest-selling luxury-vehicle brand. Most marketing programs are designed to expand brands when the real opportunity is just the opposite. ...
These blinks explain how and why communicating with authenticity and agility on social media will help you reach more customers and take your brand to the next level. Who should read The New Rules of Marketing & PR? Business leaders hoping to modernize their brand Marketing and PR managers ...
Catchword is delighted to announce the launch of PaperPie, the new brand for Educational Development Corporation's home business/D2C subsidiary, UBAM (Usborne Books & More). EDC engaged Catchword to create the brand positioning, name, and visual identity
Ritz Books collaborations are curated to speak out on subjects that society has been known to shroud in silence, with life-altering messages that celebrate individual differences, who we are at the core, and offers glimpses into our shared humanity. ...
Order “Positioning: The Battle for Your Mind” Go to top The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Book about branding and how to build strong brands. Speaking of branding, the title is clearly building on the successful 22 Laws of Ma...
InSuperfans, you will find some basics as to how to grow your business, improve your reach, and build a consistent group of people who love your brand or business, and continually come back and act as champions of your products, services, or brand. While plenty of books on marketing and...
Join clients in enhancing their brand visibility and value by engaging with quality audiences.ENX... TradeshowBuilding & ConstructionHome & Office Follow3324.0 Wed, 19 Feb 2025 India Inc On The Move (IIOTM) 6th edition Andaz Delhi, New Delhi 3668.9 Miles from Pößneck Unleashing AI ‘...