Aaker, David (2004), Brand Portfolio Strategy, New York: Free Press.Aaker, D. A. (2004), Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Free Press, Glencoe, IL.Aaker, D. A. (2004), Brand portfolio strategy--creating relevance, differentiation,...
品牌策略(Brand Strategy)概述 David A. Aaker认为:品牌资产是这样一种资产,它能够为企业和顾客提供超越产品或服务本身利益之外的价值;同时品牌资产又是与某一特定的品牌紧密联系的;如果说品牌文字、图形作改变,附属于品牌之上的财产将会部分或全部丧失。 品牌策略是一系列能够产生品牌积累的企业管理与市场营销方法,包括...
作者: John T. Landry 摘要: The article reviews the book "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity," by David A. Aaker. 关键词: Brand Portfolio Strategy (Book), Artículo 被引量: 166 年份: 2004 收藏...
Brand Portfolio Strategy 作者: David A. Aaker 出版社: Free Press副标题: Creating Relevance, Differentiation, Energy, Leverage, and Clarity出版年: 2004-03-30页数: 288定价: USD 28.00装帧: HardcoverISBN: 9780743249386豆瓣评分 评价人数不足 评价: ...
Aaker, David.Brand Portfolio Strategy. Free Press, 2004. “Nielsen Monitor-Plus Launches Quick*Views.” Nielsen Media Research. Press Release, 21 August 2003. Simms, Jane. “Stretching Core Value.”Marketing. 19 October 2000. “Top 100 Global Brands Scoreboard.”Business Week Online. Available ...
Aaker David A (2004), Brand Portfolio Strategy, New York, Free Press, 12–16. 6. Tauber, Edward M: Brand Leverage: Strategy for Growth in a Cost-control World, Journal of Advertising Research, August–September, 1998. 7. Unilever France annual reports and news, 2009. ...
Brand Portfolio Strategy (2004) Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, Clarity, Free Press, New York.Aaker, David A. 2004. Brand ... DA Aaker - 《Strategic Direction》 被引量: 402发表: 2006年 The theoretical separation of brand equity and brand value:...
to build brand equity by properly choosing brand elements, designing supporting marketing programs, and leveraging secondary associations. DOWNLOAD http://u.to/JTlR4a http://bit.ly/1zGUqV9 Brand Portfolio Strategy Creating Relevance, Differentiation, Energy, Leverage, and Clarity, David A. Aaker ...
Aaker,David,A. - 《California Management Review》 被引量: 539发表: 2004年 Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture The Journal of Brand Management (JBM) has established itself as a leading journal in the field. Published by Palgrave it...
attention is that nowhere in the document will you see references to ESG and instead of a framework that mirrors their organization structure, it breaks down all silos and unifies the entire company and its portfolio – complete alignment across the vision, their purpose, goal...