;I also, along with Ron Latham, sat on a panel at a Unilever Marketing Course where the participants presented examples of “good” and “bad” advertising. As a part of their presentation, they were to identify “the idea.” In many cases they said the “idea” was to sell TV sets ...
24、along withRon Latham,sat on apanelataUnileverMarketingCourse where theparticipantspresentedexamplesof“good” and“bad”advertising.Asa partoftheirpresentation,they weretoidentify“theidea.”Inmanycasesthey saidthe “idea”wastosellTVsets or shampooorwhatever.我跟RonLatham一一起评审审在Unilever行销课...
“The Big Idea” has long been marketing and advertising’s holy grail. Indeed, from 2004 through 2008, digital marketing and branding guru Donny Deutsch
Andcanwearticulatethedifference-ifany-betweenanadvertisingpropertyandanadvertisingidea?几个月以前我在澳洲停留了一个礼拜。在那个礼拜中,他们要求我为所有Unilever旗下公司的资深经理人员举行三个小时的创意讲习会。因为我在一个月以前就知道要演讲,因此我以自己心中一个特别的问题做为着厂讲习会的架构。这个问题是...
The first conference was B2B Marketing.net’s long-postponed Ignite event, in Chicago, June 1-2. Joel Harrison and the team put together an excellent program, and deftly smoothed over the inevitable post-COVID challenges like missing speakers and hotel runarounds. A standout idea from Ignite...
Big Idea in marketing is a lot of small onesStephanie Clifford The New York Times
BIG IDEA takes the guesswork out of marketing. They give me the results I know I can count on. I’ve worked with them for over 15 years and they always deliver. Working with BIG IDEA was one of the best decisions we’ve ever made. They have helped us achieve 5x growth through the ...
Creative Center of America is a national marketing agency servicing creatives, health brands, nonprofits, and the baking industry. Our services include strategic business coaching, brand asset design, web design, video production, and social media planni
Not long ago innovation was The Big Idea in marketing circles. Now, however, it’s hard to see the benefits of this rush to innovate. Indeed if anything, companies seem to be drawing back from innovation, not charging ahead. But just a few years ago many companies were combining a commit...
但是却越来越少人提起Big idea,一个秉承广告业“大创意”观念的传统广告人在今天可能突然会发现一个问题:这个行业的大创意越来越少了,戛纳创意节的存在感也在下降,同时一向以输出大创意为核心工作的创意总监们存在感也越来越弱了。 这是为什么呢? 01 信息碎片化下的创意碎片化 ...