Not long ago innovation was The Big Idea in marketing circles. Now, however, it’s hard to see the benefits of this rush to innovate. Indeed if anything, companies seem to be drawing back from innovation, not charging ahead. But just a few years ago many companies were combining a commit...
Big Idea in marketing is a lot of small onesStephanie Clifford The New York Times
(marketing that works) " Ok. You’ve got a great product. Or a great new company. Or an established company. But people just don’t seem to “get” the fantastic value you offer to your market. Hiring a big agency is out of your budget, but you still deserve solutions with all...
7月4日,Marteker创始人冯祺应邀参营销理性派沙龙(第六期),发表演讲《当Big Idea让位于Big Data,Marketer变成了Marteker》,介绍了Martech诞生的背景和应用。下面是演讲全文: 营销人员一直以最快的方式接受新技术。古埃及人在数千年前发明了第一种媒体技术——纸莎草纸,并第一个将其用于广告的先锋。销售信息和墙上的...
“The Big Idea” has long been marketing and advertising’s holy grail. Indeed, from 2004 through 2008, digital marketing and branding guru Donny Deutsch
但是却越来越少人提起Big idea,一个秉承广告业“大创意”观念的传统广告人在今天可能突然会发现一个问题:这个行业的大创意越来越少了,戛纳创意节的存在感也在下降,同时一向以输出大创意为核心工作的创意总监们存在感也越来越弱了。 这是为什么呢? 01 信息碎片化下的创意碎片化 ...
Big Idea Advertising, New Braunfels Austin San Antonio Dallas Texas, Cody Wyoming and Texas, is a full service graphic design firm. We offer graphic design, advertising, logos, website, branding, corporate identity, packaging, marketing, photography, vid
The predictive work they do takes the guesswork out of marketing. Plus, BIG IDEA works closely with our team creating a truly collaborative partnership. 0 Years In Business. 0 Leads Generated. 0% Ave. Conversion. 0% Revenue Increase.
Big Ideas from the Marketing Masters: AMA Launches New Partnership N Pekala 被引量: 0发表: 0年 Steve Sutcliffe - Quick thinking Big ideas for the Vettel fettle The idea of F1 drivers helping to sign off and sell their paymasters' road cars is not exactly a new one. The late Ayrton ...
对于步其后尘的品牌而言,风险和机遇 各在哪里? 1 3 4 5 6 2 3|6 big ideas 教程 想法一 提高竞争优势的根本在于设定清晰的品牌目标 这个“BigIdea”是什么? 过去12个月中,设置品牌目标在营销议事日程上 的地位不断攀升,这背后有着有充分的缘由。研究 指出,目标清晰的...