Eachtimeshowedacampaign，Iaskedthemembersoftheseminartowritedown-sothatwecoulddiscussitlater-whateachdefinedasthe“BigIdea”intheadvertising，andthe“advertisingproperty”。每次我给他们看过一个，为了方便稍后的讨论，我要求在场的每一位人士写下来—广告中的“大创意”是什么，“广告资产”是什么。Ihavetotell...
Read the full-text online article and more details about What's the Big IDEA?; Nats Unveil a New Strategy as They Hit the Campaign Trail.Daily Record (Glasgow, Scotland)
奥美广告公司1989年春季训练教材BIG IDEA大创意Prepared by: Richard Fowler Worldwide Creative Director Unilever Ogilvy Mather, LondonDate :
Let’s take a look at some of the brands that are killing it when it comes to user-generated content. Use these examples to spark your own UGC campaign ideas and start seeing those results roll in! Travel and Tourism EXPLORE GEORGIA The Peach State came up with a pretty cool idea here ...
To prove it, not only will I share 21 big marketing ideas that don’t cost a lot of money, but I will also give you examples of companies who have succeeded using each tactic. Download this worksheet of 21 big marketing ideas for small marketing budgets. Big marketing idea #1: Comment ...
The ASF offers a rapidly growing list of open source software. Rather than listing them, to give an idea as to what types of open source offering they have, consider the following types of software and frameworks: ▪ ▪ archival tools, ...
Real travellers share photos of real Loews properties, and this enables visitors to have a better idea of what their vacation could look like. This results in social proof (without tricks) that nurtures an emotional connection. Source UGC Takeaway: Leverage UGC that will genuinely combine ...
because we got to jam on something I think is very important and also very difficult. And something perhaps we don’t talk about enough as strategists, which is to how to simplify and to kind of get those threads that we can kind of tie together to create the big idea. It’s tricky...
The bad news is that they have no idea how to fix things. Last September, Iwrote aboutthe Draghi report from the European Commission. I was glad the report acknowledged problems, but it was an utter failure based on recommendations (or lack thereof) for fiscal policy and monetary policy. ...
Short-term goals can be completed quickly. Of course, your definition of “quick” might depend on resourcing, budgets and other variables — but the idea is to identify and complete these goals in a few days, weeks or months. Let’s say I’m a kid again, and I’m setting goals to...