but it might surprise you to know that the positive benefits of advertising are plentiful, which is why you might not want to hit the fridge so fast next time you're watching TV and there's a break in the broadcast.
Background Direct-to-consumer advertising (DTCA) is legal in the US and New Zealand, but illegal in the rest of the world. Little or no research exists on the social welfare implications of DTCA. Aim To quantify the total costs and benefits associated with both appropriate and inappropriate ...
Block AE. Costs and benefits of direct-to-consumer advertising: the case of depression. Pharmacoeconomics 2007; 25 (6): 511–21Block, Adam (2007). Costs and Benefits of Direct-to-Consumer Advertising: The Case of Depression. Pharmakoecon 25 (6), pp. 511-521 (http://web.ebscohost.com...
marketing promotion has become a direct means for the brand to enter the consumer market quickly and gain marketing interests. Advertising, as an important part of marketing promotion, has been the brunt of brand enterprises as the "golden oil" to raise brand awareness and establish product mark...
Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. They can play a crucial role in educating and informing consumers about your offerings, building trust in your business and driving sales. ...
At the same time, continue to give business to bring economic benefits, advertising also allows consumers to understand product 翻译结果2复制译文编辑译文朗读译文返回顶部 Also can bring businesses for ongoing economic interest ads can let consumers know commodity ...
and that direct-to-consumer advertising of pharmaceuticals is not the unequivocal boogeyman that some people think it is," says Brandyn Churchill, assistant professor of resource economics at UMass Amherst. "It can be an effective tool to achieve public health objectives—as long as the incentives...
Loyalty programs can vary greatly, but they can broadly be defined as strategic marketing approaches to encourage repeat customers by rewarding them with perks or incentives — with the aim of boosting customer retention andfostering a stronger relationship between the consumer and the brand. ...
Research has found that direct-to-consumer advertising impacts the health care system in a multitude of ways, including some opposing effects on patients versus health care providers. For many patients, they will seek additional health-related information in response to advertisements, whether it be ...
BREAKING THROUGH THE CLUTTER: BENEFITS OF ADVERTISEMENT ORIGINALITY AND FAMILIARITY FOR BRAND ATTENTION AND MEMORY Rising levels of advertising competition have made it increasingly difficult to attract and hold consumers ' attention and to establish strong memory traces for the advertised brand. A common...