广告对消费者有什么影响(EffectsofAdvertisingonConsumers)? 众所周知,广告对消费者的影响从引起对产品或服务的认知到影响购买决定。广告可以引起消费者思维的转变,这种转变可能表现为不同的形式。例如,在观看广告后,消费者可能会在不知道具体原因的情况下,决定自己通常的产品看起来比广告中的产品更好或更差。广告的...
(1)细节理解题。根据文章第二段Another effect of advertising is educating consumers about specific products or services.(广告的另一个作用是教育消费者了解特定的产品或服务。)可知广告对消费者的影响是教育消费者关于特定的产品或服务。A.Asking people to buy t
More Effects of Advertising on Consumers Lesson Summary Lesson Objective Register to view this lesson Are you a student or a teacher? I am a student I am a teacher Alida D. Student Dumont, New Jersey Create an Account I liked that Study.com broke things down and explained each topic ...
Using a sample of 100 respondents of mostly the young, we ran regressions and found that advertising does influence expenses incurred on cosmetics products but much influence on the purchase of cosmetic products results from one's income or pocket money available, and other factors like price of ...
Measuring the effects of advertising on consumers' purchase decisions is an important yet difficult task in retailing because the effect can depend on both current and past advertising efforts and on the co-occurrence of other marketing instruments. Consumers may have different evaluations and ...
Different advertising effects on purchase behavior of consumers of varying brand loyalty are investigated. In a frequently purchased product class, consumers of high loyalty increase brand and product purchase when advertising for that brand increases. Little switching occurs from competitive brands into th...
Different advertising effects on purchase behavior of consumers of varying brand loyalty are investigated. In a frequently purchased product class, consume... SP Raj - 《Journal of Consumer Research》 被引量: 18发表: 1982年 Impact of Sales Promotion on the Consumer Loyalty in the Telecommunication...
Absurdity is widely used in advertising, whereas the empirical studies on effects of absurdity in advertising are limited. This study is an experimental research to examine the effects of absurdity in advertising on consumers’ attitude toward the ad and recall. The presence and absence of ...
Advertising, on the other hand, strictly refers to the process of attracting potential customers to make a sale. 【小题1】Why does the author tell the story about the dog owner? A. To show consumers learn about products for pets from ads. B. To show consumers’ problems are the ...
Advertising can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality on high price because of an advertisement. For example, some advertisers have appealed to (迎合) people's desire for better fuel economy for their cars by advertising automotive ...