Knowing that mobile devices are an important part of consumers’ lives, this is an opportunity for marketers to learn about mobile advertising and how it can help brands grow their businesses and reach potential
Advertising is thebest way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. ... Let us take a look on the main objectives ...
She has spent four years helping consumers navigate credit building, budgeting and credit scoring. Her mission is to make credit less intimidating and empower people to make confident, informed financial decisions. Her work has been featured by the Associated Press, Washington Post and Yahoo Finance...
Through a contextual lens, a viewer is not being approached as a consumer, or a data driven sum of past online behavior. A contextual video ad impression is targeting a curiosity, a feeling, or an interest. This is far more privacy conscious than other forms of advertising, such as cookies...
It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important functionis to inform. A great deal of the knowledge we have about household goods comes ...
Making a jewelry retailer shine We helped Signet Jewelers proactively launch strategic digital capabilities to address customers' evolving needs. READ MORE Change that’s more than skin deep How Shiseido is using digital to create new beauty experiences. ...
Why is customer retention important? Customer retention is important because it can be greatly influenced by customer satisfaction. Additionally, it reduces the amount of effort needed to continually reach new customers, which can improve your advertising efficiency and be an important part of your eco...
Discover what MarTech is, why it's important to be using modern marketing technology, and examples of tools you should be using today.
Who agrees with me that acquiring new customers is expensive? I bet many of you. We need to invest in PPC campaigns, social media, sometimes offline advertising or trade shows, etc. Not to even count costs like developing and maintaining a great website. But here’s something to cheer you...
To begin, a child’s brain is has not yet developed enough to make their own conscious decisions. For large companies or organizations, “Children are easy prey for advertisers” (Source C), rather than adults. So, in theory, a company should amend its advertising to a more beneficial syst...