BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix) is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. By com...
TheBCG-Matrix, also known as the growth-share matrix, is a framework first developed by the Boston Consulting Group (BCG) in the 1960s to help companies think about the priority (and resources) that they should give to their different businesses. Also known as theBCG-matrix, it puts each...
The BCG Matrix, also known as the Boston Consulting Group Matrix, is a strategic tool used by businesses to evaluate their product lines and determine where to allocate resources. The BCG Matrix was first outlined by Alan Zakon and then developed byBruce D. Hendersonin 1968 while he was worki...
The BCG Matrix also known as the Boston Box relates well to the product life cycle. It is comprised of two dimensions, the first looks at the growth of a product in the market and then the market share. There are four elements, the dog, this has a low growth and a low share with ...
The BCG Matrix is a portfolio management framework that helps companies decide how to prioritize their different businesses. It is used by organizations with high growth rates and a high market share in many high growth markets. This assessment model is also known as the Boston Matrix, the ...
BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix) Read More Strategic Planning May 24, 2017 Lars de Bruin Top 5 Business Frameworks according to Strategy Consultants Business Frameworks are useful tools that hel...
BCG matrix The BCG matrix (also known as the Boston matrix, Boston Consulting Group analysis) is a corporate planning tool. This is mainly used to present firm’s brand portfolio, categorized in four quadrants. Growth-share matrix The growth-share matrix is a business tool which uses industry...
AspectBCG MatrixAnsoff Matrix Definition The BCG (Boston Consulting Group) Matrix, also known as the Growth-Share Matrix, is a strategic tool used to analyze a company’s product portfolio based on market growth rate and market share. The Ansoff Matrix, developed by Igor Ansoff, is a ...
Purpose The BCG Matrix is a strategic planning tool that helps companies analyze their product portfolio in terms of market growth rate and relative market share. This analysis helps identify where to allocate resources for maximum profitability. The GE Matrix, also known as the McKinsey Matrix, is...
Created by the Boston Consulting Group, the BCG matrix (also known as the Boston matrix or growth-share matrix) is a strategic planning tool. The BCG matrix divides business units and products into one of four categories based on their market shares. With this information, businesses get an ...