The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that a company’s business units can be classified into four categories base...
While prominent corporate portfolio analysis tools such as the BCG Growth–Share Matrix took centre stage in the field of strategic management from the 1960s to the mid-1980s, this review of the literature shows that they have since then largely disappeared from the academic agenda, despite ...
Out of these since company have strong product portfolio, higher revenue share, and growth prospect in the emerging markets for segments Home appliances & Air solution and Home entertainment, therefore it stars in theBCG matrixand rest businesses are the question mark. Distribution strategy in the ...
While prominent corporate portfolio analysis tools such as the BCG Growth–Share Matrix took centre stage in the field of strategic management from the 1960s to the mid-1980s, this review of the literature shows that they have since then largely disappeared from the academic agenda, despite ...