It is one of the most common demographic variables used to segment markets. Some companies offer different products, or use different marketing approaches for different age groups. For example, McDonald’s targets children, teens, adults and seniors with different ads and media. Markets that ...
They are the most commonly used segmentation bases because they are easy to measure, and because they often serve as strong indicators of consumer needs and preferences. Some of the demographic variables that are used as descriptive bases in market segmentation might include age, gender, religion,...
Articles and FAQs: These are detailed answers to commonly asked questions. They serve as the primary source of information for many AI-driven customer support systems. For instance, a customer might ask, “How do I reset my password?” The KB would have an article detailing the steps to res...