CONCEPTS AND BASES FOR MARKET SEGMENTATIONBerkeley Electronic Press Selected WorksNnamdi EmeanaMarket Management
Widely used demographic bases for market segmentation are discussed as under: 1. Age: Consumers of different age groups differ in terms of needs, preference, quantity, interest, habits, etc. An individual changes his needs, preferences, and habits as he grows from childhood to adulthood. Based ...
Thus, market segmentation helps the companies to divide the prospective customers into small groups who have similar needs and plan the marketing strategies accordingly. This enables a firm to concentrate more on a specific group and earn more profits rather than catering to the needs of the entire...
While market segmentation has become a major approach to understanding the nature of tourists and their travel behaviour, there exists considerable debate over which bases and statistical approaches provide the best segmentation solutions. Morrison (1996) has offered eight criteria for evaluating the succe...
ecological goodsThe article is devoted to the question of market segmentation taking into account the ecological factors, which foresee its division on certain spheres including ecological shortages and needs.O.V. SadchenkoSumy State UniversityMarketing Menedment Innovacìj...
Geographic segmentation refers to dividing a market into different geographical units such as nations, states, regions, cities, or neighbourhoods. For example, national newspapers are published and distributed to different cities in different languages to cater to the needs of the consumers. ...
There are three main types of segmentation bases for businesses to consider—descriptive bases, behavioral bases, and benefit bases—each of which breaks down into numerous potential customer traits. Descriptive bases for market segmentation include a variety of factors that describe the demographic and...
Adjustable Bed Bases Market Analysis The Adjustable Bed Bases Market has generated gross premiums of USD 7 billion in the current year, and it is poised to achieve a CAGR of more than 8% for the forecast period. Post-COVID, people are sleeping less due to back pain, lumbar spasms, and ...
Gender is one of the most simple yet important bases of market segmentation. The interests, needs and wants of males and females differ at many levels. Thus, marketers focus on different marketing and communication strategies for both. This type of segmentation is usually seen in the case of ...
7. MARKET FUTURE TRENDS 8. DISCLAIMER AND ABOUT USYou Can Purchase Parts Of This Report. Check Out Prices For Specific Sections Get Price Break-up Now US Adjustable Bed Bases Industry Segmentation The adjustable bed base is currently growing due to the increasing growth of the construction in...