Segment Congruence Analysis: A Method for Analyzing Association Among Alternative Bases for Market Segmentation This paper undertakes a detailed market segmentation analysis of the demand for GM derived animal foods in the UK with the aim of illustrating how this ana... Green,Paul,E.,... - 《J...
This study seeks to investigate the nature of the relationship between benefits and problems as alternative market segmentation bases. In this regard, are benefit clusters mutually associated with problem clusters? The results of applying a segment congruence analysis to the benefits and problems ...
Some structural elements of the Australian domestic wine market were also noted. Practical implications – A segmentation base of a wine market is presented, which the authors argue provides a more sophisticated analysis than other commonly used segmentation bases. Originality/value – This study was ...
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the report segments the market into- Milk, Beverages, Frozen Desert, Yogurt, Cheese, Creams and Others. On the bases of geography, the market has been segmented as- North America, South America, Asia-Pacific, Europe and Rest of the World. The Asia-Paci...
Practical implications – A segmentation base of a wine market is presented, which the authors argue provides a more sophisticated analysis than other commonly used segmentation bases. Originality/value – This study was the first to segment the Australian market using the recently developed FWI. The...