Campaign based on neuroscientific research created in partnership with creative agency BBH LA El Segundo, Calif., May 3, 2021— Today, Barbie® launched a new brand campaign, “A Doll Can Help Change The World.” This new work builds off the brand’s successful “You Can Be Anything” ...
such as dancing, painting and singing. “When I look at you, I think of everything I could give you,” a voice-over says. The spot ends by building up to the Barbie tagline of “You Can Be Anything,” which wascreatednearly a decade ago. ...
2016 Barbie Misty Copeland: You Can Be Anything 2016 Barbie® Fashionistas® Launch Event B-Roll 2016 Making Of...Barbie Doll B-Roll 2016 Barbie® Fashionistas® Line Doll B-Roll 2009 Barbie Celebrity Confessional 2010 I Can Be... Commercial Campaign ...
Barbie’s presidential runs are about more than just adding another profession to her impressive resume. They are a testament to Barbie’s role as a role model for young girls. Each campaign reinforces the message that girls can aspire to any career, evenPresident of the United States. The ...
on the evening of 16 March.Thisactivityhas sent a strong message that Barbie has formally carried out its "You Can Be Anything" (as "YCBA") branding campaign toChina, which was firstly unveiled in 2016. Peter Broegger, Managing Director of Mattel Asia-Pacific, attended the event along ...
Stylish kids label PatPat channels Barbie’s “You Can Be Anything” spirit with an adorable collection in a range of styles, from athletic- and ballet-inspired sets to loungewear and dressier pieces. Aldo x Barbie Platform Heels Buy at Aldo $100 Aldo’s mostly sold-out Barbie collection...
In collaboration with She Should Run, Barbie created a worksheet to encourage girls to explore their leadership potential that can be downloaded at Barbie.com. Barbie also created a new video, which builds on the "You Can Be Anything” campaign, which launched in October of 2015. Earlier this...
On one hand, she tells girls they can be anything they dream of. On the other hand, she is a standard to which we can never live up to with her unrealistic curves, her unflappable smile, her entirely bespoke wardrobe, and her ability to be absolutely anything — with no impediments of...
be stepsister, a Barnard first-year named Tracy (Lola Kirke), under her wing. At 30, Brooke is on the edge of being too old (by Hollywood standards) for the whimsicality of her life. She’s basically a Barbie. She can be anything and actually has to be to make ends meet: She ...
introduce girls to a range of careers and opportunities in life, with the goal of overcoming gender stereotypes and empowering the next generation of women to be anything they want to be. Find out more about our work around the world and ...