Top B2B Influencer Marketing Trends in 2020 1- CGI Influencers & Artificial Intelligence (AI) Will Steal the Limelight The rare trend was received well by viewers and rated by 72% as the most interactive influencer marketing strategy. Lil Miquela, the CGI influencer is in high demand and flaun...
According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025, conducted withMarketingProfsand sponsored byThe MX Group. More what? Well, resour...
12 Content Marketing Trends You Need to Follow in 2022 Marketing Insider Group DECEMBER 1, 2021 For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to ...
MethodologyEstimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, and macro-level economic conditions.Share Chart TitleUS B2B Marketing Data Spending, 2020-2024 (billions and % change) ...
6. Nostalgia Marketing Nostalgia marketingcan help B2B marketers relate their products and services to the world. Your company can start to participate in nostalgic marketing strategies by being authentic, capitalizing on cultural trends and reintroducing a product or service that was discontinued. ...
Here are five B2B marketing trends that our experts, CRO Zach Jones and CMO Tyler Lessard, shared at TechnologyAdvice’s recent Music City Demand Gen & Digital Marketing Summit in Nashville, along with practical tips and insights. You’ll want to not just save this post but reference it thro...
Executing your B2B marketing plan By the end of this guide, you should have a solid understanding of today’s B2B landscape, the trends and behaviors to capitalize on, and strategies the pros use to increase leads, sales, and revenue. ...
Learn the latest trends: Explore our globalB2B Marketing Benchmarkreport. What Is B2B Marketing? As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, ...
Insights from the Frontlines of B2B Marketing B2B marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences. ...
Starting your B2B marketing journey? Explore the basics of B2B marketing in this guide, with examples and trends to grow your business.