根据《2024 Gartner B2B Marketing Technology Trends Report》的研究显示，北美的B2B企业已经进入数字化转型的深水区，大部分企业都在积极采用先进的CRM系统，尤其是以Salesforce、HubSpot等为代表的系统。这些企业越来越重视通过数据驱动的决策过程来提升客户体验，改进客户生命周期管理（CLM）及精准营销。不仅如此，北美B2B...
From advanced personalization techniques to the rise of AI-driven interactions, these trends are set to redefine how businesses connect with their audience. Trend #1: Hyper-Personalization In 2024, the trend of hyper-personalization in B2B social mediamarketinghas transcended from being a novel idea ...
1. 北美市场:数字化营销成为主流,CRM深度集成 根据《2024 Gartner B2B Marketing Technology Trends Report》的研究显示,北美的B2B企业已经进入数字化转型的深水区,大部分企业都在积极采用先进的CRM系统,尤其是以Salesforce、HubSpot等为代表的系统。这些企业越来越重视通过数据驱动的决策过程来提升客户体验,改进客户生命周...
According to the 2024B2B Content Marketing: Benchmarks, Budgets, and Trendsreport from CMI and MarketingProfs, LinkedIn continues to see growing traction as an organic social media platform for B2B marketers, with 96% saying they’ve increased or sustained their usage in the past 12 mo...
B2B contentmarketing has become an indispensable strategy for businesses looking to attract, engage, and convert their target audience. As we move into 2025, it’s crucial to understand the latest trends, challenges, and opportunities in B2B content marketing to stay ahead of the curve and maximiz...
增⻓压⼒下的营销破局中国B2B市场营销现况⽩⽪书China B2B Marketing Trends and Practices: Marketing Breakthroughs During Growth ChallengesOCTOBER 2024 阅读了该文档的用户还阅读了这些文档 71 p. 庄太量:2024粤港澳大湾区经济发展前景: 服务业的竞争优势与重要性 93 p. 中资企业在匈牙利发展报告(2023...
Starting your B2B marketing journey? Explore the basics of B2B marketing in this guide, with examples and trends to grow your business.
Finally, since all the data will be stored in a centralized platform, the sales and marketing efforts are bound to become more cohesive and seamless. Find Data Sales Solutions 7. The B2B conversion funnel will become more customer-centric. One of the biggest trends that will emerge in 202...
As we head deeper into 2024 and beyond, keep these B2B ecommerce trends in mind, and begin implementing the ones most aligned with your product offerings. Staying on top of new digital marketing strategies and tactics keeps your business at the forefront of customers’ minds. We’re here to...
Distill 提炼。从最佳实践中优化流程与模版,跳出框框,不断尝试。 原文链接在:https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/ 文章调研了北美894名B2B营销人,他们来自不同规模的企业,主要从事品牌与营销、公关与传播以及其他相关的工作岗位。