Social commerce often is considered more of a B2C marketing and sales strategy, but B2B brands increasingly are getting in on the action. Trends indicate that the global social commerce market is set to reach $8.5 trillion by 2030. B2B brands are discovering that their target audience already ...
According to the 2024B2B Content Marketing: Benchmarks, Budgets, and Trendsreport from CMI and MarketingProfs, LinkedIn continues to see growing traction as an organic social media platform for B2B marketers, with 96% saying they’ve increased or sustained their usage in the past 12 mo...
The amount of money B2B companies spend on marketing depends on their goals and the industries they work in. As a result, the investment can vary from 2% to 26% of B2B firms’ budgets. Nevertheless, on average, organizations in the B2B niche spend 11.3% of their budgets on marketing funct...
B2B Marketing Trends, Skills & Priotities The Competitive Advantage of Thought Leadership Creating Powerful B2B Brand Experiences Collective Wisdom: Conversations with Inspiring Marketing Leaders Proving the Commercial Value of Marketing With Tejal Patel, Senior Director Global Digital Media, Cisco Learn how...
Positioning The Future of B2B eCommerce Marketing Trends Webbiquity FEBRUARY 28, 2023 This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and ...
B2B marketing trends The landscape of B2B marketing is always changing, and it can be hard to keep up with the latest trends. However, it’s important to stay up to date to stay ahead of the competition. Here are five B2B marketing trends that will dominate in 2024: The rise of account...
I just finished reading CMI’s latest report, “Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023,” and wanted to summarize some key findings that stood out as particularly noteworthy. As an avid reader and long-time follower of CMI’s annual reports, I find th...
B2B Sales Trends 2025 1. AI Agents and Co-pilots starting to become mainstream The largest CRM vendors, Salesforce, Microsoft, and HubSpot, have all released their CRM copilots. These copilots assist salespeople in recurring tasks such as writing emails, updating CRMs, researching prospects, ...
Belangrijkste trends op het gebied van B2B-marketing Uit een enquête van Statista3van begin 2023 is gebleken dat B2B-marketeers van plan zijn hun uitgaven aan traditionele B2B-marketing te verlagen, terwijl de uitgaven aan digitale marketing naar verwachting met bijna 8,77% zullen stijgen. Ma...
内容营销是B2B SEO的核心策略之一。根据Content Marketing Institute的《2023年B2B内容营销趋势报告》，超过90%的B2B营销人员认为内容营销对他们的营销活动至关重要。内容营销不仅能够提升网站的用户体验，还能增强网站权威性和可信度。根据HubSpot的数据，内容营销的转化率比传统营销高出三倍。SEO与内容营销的结合，可以...