As we look ahead, we have a few new trends for B2B marketers. So pour a glass of champagne, and let’s look at what will be hot in 2018: Account-based marketing is a strategy, not a tactic: ABM is not about digital targeting alone, or any one tactic. It’s a strategy that invo...
The Banking & Payments Show: Banking and payments trends in 2025—Pay-by-bank at checkout, the BaaS ... Audio Behind the Numbers: Social and creator economy trends in 2025—Shopping getting even more social and ... Audio Behind the Numbers: The Future of Digital in 2025—A media time ...
Two trends will drive these challenges. They are: Generational shifts in bu … Read Story The Role of Data Analytics in Industrial Marketing: Driving Informed Decisions by Chris Peer on Wed, Nov 13, 2024 @ 10:04 Sales and marketing in the industrial sector have evolved from traditional ...
Despite all these trends, however, an individual salesperson's success depends on the same things as before: How well can you figure out the customer pain, showcase the value, and disciplinedly execute the go-to-market playbook daily?
In Advertising, 32 ndINFORMS Marketing Science Conference. Germany: University of Cologne. Google Scholar Carrière-Swallow, Y., & Labbé, F. (2013). Nowcasting with Google trends in an emerging market. Journal of Forecasting, 32(4), 289–298. Google Scholar Carro, R. (2018). Urban ...
Many B2B digital marketplaces offer valuable data and analytics to help sellers understand market trends, competitor activity, and customer behavior. These insights can inform sales and marketing strategies, optimize product offerings, and improve overall business performance. ...
2024 B2B Marketing Trends: Marketing in the Wild July 2024 Short on time? Watch the 2-minute video summary. WATCH NOW What is “Marketing in the Wild”? As part of staying up to date with the latest B2B marketing trends, the glassCanopy team has a slack channel that we all cont...
The Future of B2B Content Marketing As we look ahead, several trends are shaping the future of B2B content marketing. Let’s explore some forward-looking statistics and their implications: 85% of marketers who use generative AI for content creation rate it as effective. ...
Analytical Skills:Strong ability to analyse sales data, identify trends, and provide actionable insights to drive performance.Advanced Excel skills desirable. Communication:Exceptional communication (written and verbal) skills, with the ability to present complex information clearly. ...
Behind the Numbers Special Edition: Creator Economy Trends 2025 Keynote Audio Reimagining Retail: Why Sam’s Club is Our Must-Visit Store and What Sets It Apart from Other ... Audio The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will ... ...