Now think about it, this is important because you can become top-of-mind to your target audience and they will buy your products more likely than the ones from your competitors with which they’re not as familiar. Brand awareness is often seen as the first stage of the marketing funnel. ...
In the conversion stage of the marketing funnel, you’ll give those last nudges that convince a potential customer to purchase with you. While conversions could be the ultimate goal for your brand, it’s nearly impossible to gain more customers without a strategy that feeds the top of the ...
This is all part of marketing too, and it will affect not only your brand, but also whether or not your customer will continue on to the fifth phase in this marketing funnel process. (The fourth phase happens whether you’re ready for it, or not). Attitude. After the purchase, your c...
When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal. The term simply refers to how easily customers can recognize the products...
Your company’s brand is vital to the success of your business, but did you know… Nurturing Brand Awareness: A Guide to Middle of Funnel Marketing Your marketing strategy is only as good as its weakest link. But sadly, many marketers…...
And since brand awareness is considered the initial stage of the marketing funnel, you can think of it like a wide net which is cast across a sea of potential buyers. Once you hook them, it guides them through the funnel, towards the buying decision and ultimately, results in brand ...
Total awareness: Percentage of target consumers who demonstrate aided or unaided awareness. This measures the size of the funnel opening. Funnel conversion rates: The % of aware consumers who move from one funnel stage to the next demonstrates solid momentum. For example: aware -> interested ->...
Another type of brand awareness boosting quiz is theProduct Recommender app. But they’re a little bit more specialized than Personality Quizzes, as they specifically present the products of the brand. They’re super useful for users in the MOFU stage of your sales funnel when participants espe...
Unfortunately, a number of businesses fail to realize that consumers hesitate at some stage of the sales funnel. What marketers need to understand is that a visitor leaving a website does not mean the sale is dead. In fact, if you can successfully follow up with people who demonstrate intere...
Make your ads intriguing to entice your audience to click on them and learn more. This is the phase that will lead your audience through to the next stage. Don’t attempt to sell yet, however tempting it may be. You need to be broad, highlighting the overall benefits of your company, ...