Stages of the marketing funnel There is no universally accepted version of the funnel, with varied explanations including three, four, or five or more steps consumers go through in their shopping journey. We’ll outline a four-stage marketing funnel below, including the stages of awareness, consi...
middle of the funnel (MoFu), and bottom of the funnel (BoFu). It ensures that the customer enjoys a unified and consistent experience interacting with your brand throughout all these stages — from discovering your brand to buying your products and beyond...
Marketing funnel, sales funnel, purchase funnel,AIDA modelor customer journey. What these conceptual models all have in common is that they are attempts to map out the cognitive and behavioral process that customers go through when searching for a certain product or service that would fulfill their...
The stages of a marketing funnel It is important to be familiar with the different parts of the customer journey, and that is where a digital marketing funnel can be helpful. If you are wondering, what is a marketing funnel? It is a way to describe the process of moving customers from ...
Top of the funnel (TOFU): awareness stage Middle of the funnel (MOFU): consideration stage Bottom of the funnel (BOFU): conversion stage You can rename or add stages like ‘loyalty’ and ‘advocacy’ to any funnel model, but the function of the marketing funnel—to attract, engage, and ...
1. Basic Marketing Funnel At its base, a marketing funnel has three stages: Top of the funnel (ToFu):People become aware of the problem you can solve Middle of the funnel (MoFu):Prospects want a solution and consider their options
So two more stages are added to the funnel: Loyalty– The customer repeatedly buys from you. Advocacy– The customer recommends your brand to other people. Examples of tactics for these two stages are: Loyalty stage– At Ahrefs, we have acustomers-only communitywhere our loyal customers can ...
Adoption.It’s one of the most important stages of the marketing funnel as here you show your attitude to those who have already bought from you. Everything matters: how support and customer service work, how you deal with requests, how you communicate (don’t forget to give helpful informa...
Once you know the stages of the funnel and how customers should move through it, you can line up lead generation efforts for each stage. Marketing funnel examples: B2B vs B2C. Business-to-business (B2B) and business-to-consumer (B2C) marketing funnels are similar in purpose, but they’re...
For the purpose of this post, here are the main stages of the marketing funnel: Top of Funnel:Awareness/Attention Middle of Funnel:Interest/Consideration Bottom of Funnel:Intent/Action Post Funnel:Loyalty/Advocacy 1. Awareness/Attention Awareness is the first stage of the marketing funnel, and it...