Bottom of the funnel (BOFU):conversion stage You can rename or add stages like ‘loyalty’ and ‘advocacy’ to any funnel model, but the function of the marketing funnel—to attract, engage, and convert leads—remains the same regardless of how you identify specific stages. ...
At its base, a marketing funnel has three stages: Top of the funnel (ToFu):People become aware of the problem you can solve Middle of the funnel (MoFu):Prospects want a solution and consider their options Bottom of the funnel (BoFu):Prospects decide on a solution and become customers Here...
It is important to understand that the marketing funnel is not a magic bullet. There is no one perfect version of it either. Some marketing funnels have many stages, while some only have a few. Different actions need to be taken by the consumer and the business for each stage. ...
Important: A marketing funnel cannot be the same for all marketers. It is tailored uniquely as per how your customer interacts with your brand. Further, the number of stages in your marketing funnel highly depends on your approach and yourconsumer behaviour. So, the marketing funnel works as a...
There is no universally accepted version of the funnel, with varied explanations including three, four, or five or more steps consumers go through in their shopping journey. We’ll outline a four-stage marketing funnel below, including the stages of awareness, consideration, conversion, an...
Just like the other digital marketing funnel stages, transparency and authenticity is crucial at this stage. You’ve built trust, now you need to confirm that you are the best business partner for these leads. Be honest about products, timelines, resources you bring to the table and what’s...
Many brands have their own versions of marketing funnel stages. For example, HubSpot’s Flywheel model has gained popularity in recent years.For the purpose of this post, here are the main stages of the marketing funnel: Top of Funnel: Awareness/Attention Middle of Funnel: Interest/...
How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. But stages commonly include: Awareness: People fir...
Mid-funnel marketing could be considered the “problem-solving” stage of the funnel. At this point in the funnel, the consumer is actively searching for a solution to a problem, and the company’s product is one potential solution. In the context of online content, the audience is searching...
The first three are roughly analogous to the top, middle, and bottom of the funnel. But there are subtle differences. The inner stages are drawn like less of a filter and more of a flow. The middle reflects a more wavy journey rather than a purely linear funnel. And instead of putting...