When all’s said and done, you should be using your customer personas to help you decide the type of content that would most appeal to the type of people you are trying to attract, and then craft said content around the type of info they’ll be looking for during the consi...
Price-conscious customers need to overcome the mental block of losing money in exchange for a product. That said, a product doesn’t have to be expensive for prospective buyers to linger in the consideration stage of your B2C sales funnel. Potential customers who are concerned about a...
Today, let’s focus on how to plan great video content for the middle one: The Consideration stage.During the Consideration stage, your searcher is now a visitor of your website, they know which problem they have and they’ve begun to research a solution. ...
Four empirical studies demonstrate that brands' ethical strengths exert less impact on the consideration than on the choice stage. Specifically, brands that are not otherwise part of consideration sets benefit less from ethical strengths in larger assortments where consideration set formation plays a ...
That said, a product doesn’t have to be expensive for prospective buyers to linger in the consideration stage of your B2C sales funnel. Potential customers who are concerned about a product’s value for money, personal satisfaction, or the emotional fulfillment they’ll receive from a...
Price-conscious customers need to overcome the mental block of losing money in exchange for a product. That said, a product doesn’t have to be expensive for prospective buyers to linger in the consideration stage of your B2C sales funnel. Potential customers who are concerned about a...
“High consideration” refers to a product that requires a lot of thought. Customers place much weight on their purchase decision, researching and comparing it to ensure they’re getting the best value for their money. They need a lot more supporting documentation before feeling confident...