JR Rossite,L Percy - McGraw-Hill book Com 被引量: 859发表: 1987年 Hospitality and Travel Marketing travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. ... AM Morrison - Delmar 被引量: 43...
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and ...
they stress that one of the basic characteristics of successful salespeople is empathy- the ability to understand the selling situation from the prospect's perspective and to relate the sales pitch to that perspective. (查看原文) Smokefire 2013-04-18 02:36:50 —— 引自第12页 我来说两句 ...
图书Ads and Sales; A Study of Advertising and Selling, from the Standpoint of the New Principles of Scientific Management 介绍、书评、论坛及推荐
Book Notes The Challenger Sale How to Take Control of the Customer Conversation by Matthew Dixon and Brent Adamson You don’t even have to understand the language to understand the TV commercials that sell bad breath, and a solution, whether it’s Tic Tacs or toothpaste. That TV creative is...
Facebook is the most popular service with over 1.23 billion users. Online... K Boyd,CD Nugent,MP Donnelly,... - 《Neural Computing & Applications》 被引量: 4发表: 2014年 Cybersecurity Frameworks and Models: Review of the Existing Global Best Practices The pace of digitalization has ...
商务英语阅读(第三版)Chapter 3 Advertising and Publicity.ppt,For one thing, it is difficult to separate the familiarity effect with the persuasion effect; for another, it’s difficult to get rid of the cumulative effect of advertising over a period of y
In this manuscript, we review the current state of knowledge for sales contests and then posit a model of sales contest response that suggests directions for needed research. Basedon this model, we develop research propositions that will... William H. Murphy and Peter A. Dacin - 《Journal of...
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