SPECIALIZATION GROUP鈥揗ARKETINGMBA 502 ADVERTISING & SALES MANAGEMENT___INSTRUCTIONS FOR PAPER-SETTERThe question paper will consist of Two parts, A and B. Part A will have 15 shortanswerquestions (40-60 words) of 2 marks each. Part B will have 12 long answer questions of 5marks each...
各科系分析... ... 行销学( Marketing) -广告及促销(Advertising and sales promotion) -工商管理( Business management) ... myforum.cgcstation.com|基于12个网页 3. 广告和促销 MyStudy.my ::... ... 商业法令( Business Law)广告和促销(Advertising and Sales Promotion) 企业管理( Business Manag…...
travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. ... AM Morrison - Delmar 被引量: 431发表: 2010年 Publicity and Advertising: What Matters Most for Sales? Issues managementSales effectsPurpose...
This book presents a completely new approach to the management of advertising and (sales) promotion. . . . The book is written for: MBA students taking a single course in advertising management, and undergraduate students in managerial rather than descriptive advertising courses [and] Managers in...
“Salespromotionisanintegralpartofthemarketingmix.”2. “Salespromotionshouldbeusedasanoffensiveweaponinthebrand’s marketingarsenal,notmerelyasadefensivereactionwhenaproblem arises.”3. “Salespromotionshouldextendandreinforcethebrand’sadvertisingand positioning,wheneverpossible.”4. “Salespromotionshouldbe...
they stress that one of the basic characteristics of successful salespeople is empathy- the ability to understand the selling situation from the prospect's perspective and to relate the sales pitch to that perspective. (查看原文) Smokefire 2013-04-18 02:36:50 —— 引自第12页 我来说两句 ...
1：利兹大学广告营销专业介绍 利兹大学的广告营销专业是全球顶尖级的，该专业致力于培养能够将创意和执行...
摘要: Model of the interaction of advertising and sales based on three parameters: sales decay constant, saturation level, and response constant.关键词: over-the-counter medicines self care DOI: 10.1007/978-3-642-51565-1_72 被引量: 680 ...
我没读过这个专业，但是知道不少读商科的人就读过这个专业。应该应用面很广吧，凡是企业没有不需要这个...
Ability to develop effective business relationships with all levels of internal and external management. •Must possess strong oral, written, presentation, and interpersonal skills. •CRM experience or comparable sales force automation tool.