141Advertising Sales Promotion14Chapter141Advertising Sales PromoAdvertising is the structured and composed nonpersonal
被引量: 2发表: 2013年 Advertising and Sales Promotion-An Indian Perspective Advertising is a discipline undergoing rapid change. This book strives to explain the role of advertising and promotion in today's business world. S Aiswarya 被引量: 2发表: 2011年 加载更多研究...
Advertising&SalesPromotion Advertising&SalesPromotion Advertisingisthestructuredandcomposednon-personalcommunicationofinformation,usuallypaidforandusuallypersuasiveinnature,aboutorganisations,products,services,ideasbyidentifiedsponsorsthroughvariousmedia.First,advertisingisahighlystructuredformofcommunicationandemploysbothverbaland...
(1978), "Sales Effects of Promotion and Advertising," Journal of Advertising Re- search, 18(5): 37-40.Sunoo, Don and Lynn Y.S. Lin (1978), "Sales Effects of Promotions and Advertising," Journal of Advertising Research, 18 (October), 37-40....
作者:Kaser, Ken 出版年:2012-1 页数:480 定价:$ 98.25 ISBN:9781111573232 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 内容简介· ··· Is advertising an area of interest for you? "Advertising And Sakes Promotion" is a comprehensive introduction to the principles and practices...
Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based ...
作者:RICHARD E.STANLEY 出版社:Prentice-Hall,inc 出版时间:1977-00-00 印刷时间:0000-00-00 ,购买PROMOTION:Advertising,publicity,personal selling,sales promotion(促销广告、宣传、个人销售、促销)等外文旧书相关商品,欢迎您到孔夫子旧书网
consists of four major tools: advertising, personal selling, sales promotion, and public relations. Each tool has its own unique characteristics and costs. Crisis management is also a critical function and managers must be adept at handling issues as they arise, or better yet, anticipate them be...
visualbasicprogrammingadvertisingpromotionsales 1 ALLAMAIQBALOPENUNIVERSITY,ISLAMABAD (DepartmentofComputerScience) WARNING 1.PLAGIARISMORHIRINGOFGHOSTWRITER(S)FORSOLVING THEASSIGNMENT(S)WILLDEBARTHESTUDENTFROMAWARD OFDEGREE/CERTIFICATE,IFFOUNDATANYSTAGE. 2.SUBMITTINGASSIGNMENTSBORROWEDORSTOLENFROM OTHER(S)ASONE’SOW...
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