内容提示: BOOK REV IEW Managing Brand Equity: Capitalizing on the Value David A. Asker, The Free Press, New York (1991) GAREIT J . LONGWELL TULANE UNIVERSITY of a Brand Name A aker has written a very readable guide to managing brand equity. He defines brand equity as, “a set of ...
Managing brand equity Capitalizing on the value of a brand name David A. Aaker, The Free Press, New York (1991) 星级: 2 页 David Aaker 03. Improve your brand I.D. 星级: 2 页 Aaker on Branding_ 20 Principle - David Aaker 星级: 735 页 Brand Portfolio Strategy - David A. Aa...
Aaker DA (1991). "Managing Brand Equity: Capitalizing on the Value of a Brand Name", New York: The Free Press, p. 224.Aaker, D. A., "Managing Brand Equity: Capitalizing on the Value of a Brand Name", The Free Press,1991, p. 270 2. Baldinger, A.L. & Rubinson, J. ,Brand ...
Domain:Brand-addedvalue/brandequity Figure1:Aaker’sBrandEquitymodel InhisBrandEquitymodel,DavidA.Aakeridentifiesfivebrandequitycompo- nents:(1)brandloyalty,(2)brandawareness,(3)perceivedquality,(4)brand associationsand(5)otherproprietaryassets.Aakerdefinesbrandequityasthe ...
【中商原版】品牌三部曲1 管理品牌资产 英文原版 Managing Brand Equity David A Aaker 作者:DavidAAaker出版社:Free Press出版时间:1991年09月 手机专享价 ¥ 当当价降价通知 ¥446.00 配送至 广东佛山市 至北京市东城区 服务 由“中华商务进口图书旗舰店”发货,并提供售后服务。
Aaker, D (1991), Managing Brand Equity:Capitalizing on the Value of a Brand Name,Free Press, New York, NY.选择语言:从 到 翻译结果1翻译结果2 翻译结果3翻译结果4翻译结果5 翻译结果1复制译文编辑译文朗读译文返回顶部 阿克尔,D(1991),管理品牌资产:资本对一个品牌的价值,自由出版社,纽约,NY。 翻译...
aaker d a 1991 managing brand equity capita1izing on the va1ue of a brand name new york nyAakerJ. L. und FournierS. M. : A brand as a charactera partnera person