Market orientation (MO) refers to a set of activities and behaviors that express the degree to which the marketing concept has been adopted as a business philosophy. Since 1990, MO has been a priority in marketing research. This body of research has generally argued that the degree to which ...
Market Orientation Market orientation is an approach tobusinesswhere the company focuses more on the behaviors, wants, and needs of customers in its market. A company will first target a niche market to prove a commercial use case. And from there, it will create options to scale. ...
3.Orientation refers to the methods used to give new or present employees the skills they need to perform their jobs. (F) 4.“Have the manager balance positive and negative feedback” would not be a method of improving the performance feedback process (F) 5.Performance appraisal allows for...
Market Orientation Market orientation is an approach to business where the company focuses more on the behaviors, wants, and needs of customers in its market. A company will first target a niche market to prove a commercial use case. And from there, it will create options to scale. ...
Meanwhile, strategic orientation refers to a particular strategy that firms adopt, whether offensive or defensive. Offensive strategic orientation is market-oriented and relies on innovation and new product development. On the other hand, a defensive strategic orientation emphasises internal business process...
Competences acquisition of university students: Do they match job market's needs? At the university level, this requires training processes more oriented towards experimentation and problem solving. Research limitations/implications: The database used refers only to one Faculty of the University of Barce...
The parties prioritize the long-term benefits of maintaining the relationship with the existing partners instead of pursuing short-term opportunities in the market. In addition to trust and commitment, several relational dimensions emerge from previous studies, namely, long-term orientation, communication...
Peng MYP, Chang YS (2023) Do social network relationships and overseas market orientation affect SMEs’ international performance? A dynamic internationalization capability perspective. SAGE Open 13(1):21582440231153050 Article Google Scholar Peng MYP, Chen CC, Yen HY (2019) A comparative study of ...
while the latter develop largely automatically without specific intention (Martin2011; Beck and Wiersema2013). Compared to DCs, DMCs bridge the external environment and individual-level management capabilities with greater deployment flexibility in responding to market dynamics than firm-level capabilities (...
Alnawas, I., & Hemsley-Brown, J. (2019). Market orientation and hotel performance: Investigating the role of high-order marketing capabilities.International Journal of Contemporary Hospitality Management,31(4), 1885–1905. Google Scholar Al-Zadjali, M., & Al-Busaidi, K. A. (2018). Empowerin...