Market orientation (MO) refers to a set of activities and behaviors that express the degree to which the marketing concept has been adopted as a business philosophy. Since 1990, MO has been a priority in marketing research. This body of research has generally argued that the degree to which ...
Don Valentine from Sequoia Capital might have coined the term. While Marc Andreessen from A16z popularised it as “being in a good market with a product that can satisfy that market.” According to Andreessen, that is when a product or service has its place in the market, thus enabling tr...
Market Orientation: A Framework for Public Institutions The aim of this work is to link Kohli and Jaworski's research on market orientation in the field of marketing, with the proposals of reform and modernizati... A Cervera,A Mollá,H Calder$Oan - 《Journal of Nonprofit & Public Sector M...
The interaction of all market players in the operation of the pro-poor market is conducive to better handling the inherent tension between fairness and efficiency, realizing social justice, balancing development and stability, and addressing the century-old challenge of baking a bigger cake and ...
3. Do you know what influences a company to form its corporate culture? Yes, many factors exert influence on corporate culture, such as national culture, the founder’s individual culture, their target market’s local culture, the international atmosphere, etc. 4. Do you think Chinese ...
Digital leadership impacts on developing dynamic capability and strategic alliance based on market orientation Pol. J. Manag. Stud., 19 (2) (2019), pp. 285-297 CrossrefView in ScopusGoogle Scholar [106] Frankowska, M., & Rzeczycki, A. (2020). Reshaping supply chain collaboration-The role...
With increasing market competition, organizations are striving for greater innovation in products and services. Quality management has the potential to invigorate an organization’s product, process and administrative innovation when strategically aligne
175 3 深圳市深宝实业股份有限公司 2013 年年度报告 Paraphrase Items Refers to Contents Shenshenbao/the Company/Listed Refers to Shenzhen Shenbao Industrial Co., Ltd Company Shenzhen Shenbao Huacheng Science and Technology Shenbao Huacheng Refers to Co.,Ltd Wuyuan Jufangyong Refers to Jufangyong Tea ...
Definitions of small-scale food producers in the literature are mostly based on four criteria: land size, labour input (especially of family members), market orientation and economic size2. Land size is the most commonly used criterion. The clear majority of definitions of small-scale food produc...
The parties prioritize the long-term benefits of maintaining the relationship with the existing partners instead of pursuing short-term opportunities in the market. In addition to trust and commitment, several relational dimensions emerge from previous studies, namely, long-term orientation, communication...