eye tracking; facial coding; visual attention; disgust; YouTube advertising; in-stream ads; neuromarketing1. Introduction The growing worldwide availability of mobile devices, the accessibility of the Internet, and the introduction of video-based online platforms are the key factors that led to the...
Eye-tracker and facial coding, re- spectively employed for exploring consumers' visual attention and emotion, are considered part of the neuromarketing research technologies [32–35], but in contrast to other methods traditionally used in neuromarketing, such as electroencephalography (EEG), ...