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Xiaohongshu, founded in August, 2013 and headquartered in Shanghai, is a shopping sharing community platform. Established by Mao Wenchao, Qu Fang and Zeng Xiulian, the company has received financings from Alibaba, GSR Ventures, Tencent Investment and so on. Rivals that have direct and indirect...
Xiaohongshu, China’s leading digital platform, partners with Vogue Business for its first digital excellence summit in Europe during Paris Fashion Week.
Xiaohongshu is a true social media star that blends the best of Instagram and Pinterest together. Discover this thriving channel and how to market there today.
China’s Xiaohongshu Influencers Are Coming — Are Luxury Brands Ready? Rita Wang is Xiaohongshu's number-one fashion influencer you have never heard of, and brands should embrace… By Tianwei Zhang Jul 8, 2019, 12:01am 1 You May Also Like...
“And testing that interest on Xiaohongshu is definitely a smart move.” The role of Xiaohongshu Founded in 2013, Xiaohongshu started as a cross-border online tour guide for Chinese shoppers, offering first-hand product reviews and shopping tips written by real consumers. However, ove...
and post advertisements about the product itself. Collaboration posts with influencers covers 20%. Influencers have an important role in the social e-commerce. Having their personal review about your products can bring brands and audience to a close-knit relationship. This type of posts creates ...
A user opens the Xiaohongshu app. (Image credit: TechNode/Eugene Tang) Editor’s note: This is a free sample of our members’-only content. Sign up now to
Xiaohongshu seamlessly integrates lifestyle sharing with product discovery, nurturing an actively engaged community. Users on Xiaohongshu, also known as RED, actively share their experiences, recommendations, and product reviews, creating a dynamic ecosystem where consumers trust peer recommendations. Throu...
BiliBili and Xiaohongshu. According to the data of Qianfan Analysys, the RED monthly number of active users reached150 millioninJuly 2021.The growth rate of the MAU of Xiaohongshu was the highest among all top APPs in China.During the e-commerce promotion period in June 2021 (618 festival...